Productivity for the Holidays

It’s September. You’ve seen them. The fluorescent green skeletons, jack-o-laterns, goblins, sequined Superman costumes mixed with the smell of chocolate and Christmas craft kits. The holidays are here.

The first sensation you may feel is your heart leaping—a leap of anxiety. Share-a-thons, Radio Specials, Promos, Remotes, Social Media, Decorations, Office Parties, Donor Gifts … so much to do. And do you have a plan for all such festivities?

That’s okay. Take a deep breath and get ready for a little advice on how to increase your productivity during the holidays – without adding stress. We’re taking on the lie of multitasking.

Let’s back up just a bit. In 2008, before the lie of multitasking was common knowledge, David Crenshaw had written a book called The Myth of Multitasking.” Mr. Crenshaw was a torch bearer, illuminating truth to those who believed that multitasking was key to efficiency. Slowly but surely his book proved correct.

Fast forward to today. Despite all the research, statistics and proof, employers and employees still cling to the lie of multitasking.

Why? Because modern office workers equate overstimulation with purpose. As workload increases, they feel a sense of self-importance … navigating through multiple programs at once … hitting every ball pitched with Mickey Mantle swagger. But the truth is, if you’re expecting multi-tasking to improve anything, you’re wasting time and money.

TOO BUSY TO GET BUSY
One specific research piece by the American Psychological Association shows that multitasking is neither effective nor efficient. Their findings are in agreement with many others – that shifting focus from one task to another is not a fast or smooth process. First, there is a lag time that your brain uses to switch from the first task to the second. It takes at least a few seconds for your brain to then fully engage on the second task. Though it may feel like a split second, research has proven that this shift takes up to 40 percent more time than single tasking. When you multitask, you really aren’t doing two things at once. You’re switching from one thing to another, albeit quickly.

Let’s run the numbers. For each task an employee is required to do in a single transaction, tack on 40% switch time. Even if we’re only talking five seconds, multiply that per task, per transaction, per hour, per number of employees, per day, per year … you get the picture.

DECENTLY AND IN ORDER
Bottom line: By our very nature, human beings are already distracted on many levels. If you really want to maximize productivity during the upcoming holiday season, try the hardline approach of single tasking. Not only will your productivity increase, employee “twitchiness” and distractedness will decrease.

The Bible tells us to do things decently and in order in church. Why not carry that to the workplace?

Here’s a few specific suggestions. After a read, you may feel a sense of stress relief.

  1. Set aside specific times for each task. If your task or project has a lot of moving parts, SCHEDULE and SEGMENT each one so that you’re performing only one segment at a time. An effective program for this is Microsoft Project. Project allows you to segment each task into steps, view each step one-by-one, mark each with the time/date allotted to complete the task and assign subtasks.
  2. Check your email at planned times. DESIGNATE the times on your daily calendar.
  3. Work on only one task or one project at a time. That means one screen, one train of thought, one single goal, one single purpose. If your work requires computer rendering time, use this time to take a scheduled break. DO NOT check your email or work on a second task.
  4. Take a SCHEDULED break five minutes per hour.
  5. Create a focused workspace and schedule the rules/hours for that space. If you are blessed enough to have your own office, you are way ahead. Communication Professor Clifford Nass, one of the researchers whose findings are published in the Aug. 24th edition of the Proceedings of the National Academy of Sciences, says that heavy multitaskers are “suckers for irrelevancy” because “everything distracts them.”

PEACE OF MIND
The Ghost of Christmas Unplanned is upon us. Be ye not frightened. Instead, make a list of upcoming events, tasks, subtasks, time allotments, due dates, materials and human capital resources. Schedule everything. Arrange your workspace for maximum efficiency and minimal distraction. Work on only one subtask at a time. With a diligent effort to maximize your focus, peace of mind will surely follow. The fall and winter holidays are a joyful time, and what a joy it is to know that you can do one thing at a time (breaks included) and still come out ahead. Click here to read our next blog

Five simple things to do RIGHT NOW to coach talent that takes 35 minutes a week 

Gary Moreland here. 

Let’s face it, if your air talent is not getting coaching like you know they should it’s your responsibility to make sure it gets done.  

Maybe no one is saying anything. Your boss probably thinks it’s happening.  

The talent wants the coaching but also feels that bringing it up is just asking for criticism.  

You’re so busy that weeks and weeks pass by and it seems like days.  

Maybe you don’t have confidence in your coaching ability. Maybe you think it’s the consultant’s job, or maybe you don’t have a consultant.  (We’re happy to work alongside you! Please check with us.  Details HERE.) 

You can keep going like this and nothing will change. Or you can fix it. Right now. 

 Let’s fix it.  

The first way we’ll fix it is by adjusting your expectations. If you think of coaching as a big commitment of time and energy, then as a busy PD it’s natural to avoid it. You think it’s a huge project or you do nothing. Let’s make it a smaller, less intimidating project.   

Here are five simple things you can do right now and keep doing in just 35 minutes per week.

  1. Repent. 

Agree that air talent coaching is super important and that you’ll do something about it. 

2.  Commit to engage your air talent and their performance. 

Commit to making sure they WILL be coached regularly. Be confident that consistent, small engagement can make a big difference. 

 Guess what! Two steps are done and you’ve taken hardly any time! Now for the simple, practical 35-minute per week steps: 

 3.  Listen to 3-4 breaks with a pad and pen and write down what you notice. That’s 15 minutes. 

 Write down things you like and why. Write down things you don’t like and why. 

 Now organize your observations into 3 lists of 2-4 points each: 

List 1. Hugs – the stuff you liked and why 

List 2. Grow – the stuff you think needs to change and improve and why 

List 3. Goals – a short summary of what to keep doing and what to improve in 

  1. Meet with your air talent and encourage them. Another 15 minutes.

 Start with a few true words about their value, strengths, and potential. Start positive because they’re nervous and convinced this is going to be about what they’re doing wrong. So, show them what they’re doing right. Let them know you believe in them.  

 They are doing art and artists need confidence. 

 Then go through your Hugs, Grow, and Goals lists.  

 Sometimes use some audio to illustrate your points.  

 Major on the positive and let them hear and feel what they did right. Be blunt and brief about change and improvement, then finish with something positive. 

  1. Follow up with a brief, positive email summary of your points. There’s the final five minutes.

 In the email, just summarize what you talked about from your Hugs, Grow, and Goals lists. The email is a reminder that reinforces your meeting. Keep it short and encouraging, yet straightforward about change and improvement. 

 Good things will happen from this 35 minute per week habit! 

  • Your air talent and station will improve and you’ll serve listeners better.   
  • Talent will not despise and avoid coaching sessions. They may even grow to sort of like it! (Maybe. We hope.) 
  • They’ll respect you for doing your job. 
  • It’s good for them to know you’re listening, paying attention, and that you will hold them accountable. 
  • YOU’LL grow in confidence as a coach. 

 And that’s it.  You are on your way. 

 Pssst…you’ll want to check out Gary’s book at AFAMILYSHAPEDBYGRACE.COM.

What does your listener actually say about you to friends?

In 2016, Finney Media set out to answer that question, and with the help of numerous radio stations, networks and program ministries, found more than 23,000 people willing to candidly share.

A summary result of what your listener thinks about you was created in the Net Promoter Score. The NPS is this tough formula: Answering this question, “If 1=highly unlikely and 10= very likely, how likely are you to recommend the Christian radio station or program that sent you this survey to a friend or family member? The Net Promoter Score is derived from the total percentage of 9’s and 10’s minus the total percentage of 1’s through 6’s. Whew. That’s a tough measure!

Well, from listeners who chose the Format they prefer to listen to most*, we got this astonishing information:

NPS Promoter Scores || Finney Media

Today, as you work to expand and deepen your ministry impact, you have another opportunity to listen to your listener—and at a low cost, now even more affordable with a limited time special offer! Right now, the first 25 to sign up will receive a $100 rebate on top of the already discounted special price for CMB and NRB members and Advocace and Finney Media clients.

One of the things we’ll look for is trending on the Net Promoter Score. Of course, if you are joining for the first time, you’ll be able to compare and contrast your own individualized score with the national score.

We listened to your requests for even more listener insight. The result—deeper questioning in areas of high interest. You should know that the 2018 Why Listen™ Survey will delve deep into the minds of your listeners and will explore the Net Promoter Score and many additional areas. Read last week’s blog Inside Your Listener’s Head and Heart.

We suggest that now is the time to look over the form on finneymedia.com/whylisten, to pray and to sign up.

The survey distribution begins on a set schedule in January 2018. The first 25 survey sign ups, however, will be taken in the next days. Your listener has a lot to say—to you and to her friends!

For more information, contact Chuck Finney at Chuck@finneymedia.com or 214.676.7713 or Jan Shober at Jan@finneymedia.com or 719-331-6482.

*More information like this will be available in the upcoming whitepaper: Christian Radio, I Choose You Because…! The Reasons Behind Specific Format Choice

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What does your listener really think about you and what’s on your station?

In 2016, Finney Media set out to answer that question and with the help of numerous radio stations, networks and program ministries, found more than 23,000 people willing to candidly share.

The result? Here’s a typical comment from a ministry partner. “I have reviewed the Why Listen™ research. I am incredibly pleased. We are now making some adjustments and have a much stronger strategy going forward.”*

Today, as you work to expand and deepen your ministry impact, you have another opportunity to listen to your listener—and at a low cost, now even more affordable with a limited time special offer! Right now, the first 25 to sign up to participate in the 2018 Why Listen™ Survey will receive a $100 rebate on top of the already discounted special price for CMB and NRB members; Advocace and Finney Media clients.

We listened to your requests for even more listener insight. The result—deeper questioning in areas of high interest. You should know that the 2018 Why Listen™ Survey will delve deep into the mind of your listener and will explore:

  • NEW questions on your listener’s spiritual growth
  • Trends comparing new “Main Reasons to Listen” to our 2016 Survey
  • Trends on the Net Promoter Score, a measure of positive passion for your radio station, network or program among your listeners
  • NEW questions on the content in your podcasts, streaming and social media
  • Trends on giving to your ministry and our formats
  • NEW questions on topics of highest interest to your listener

We suggest that now is the time to look over the form on finneymedia.com/whylisten, to pray and to sign up.

The survey distribution begins on a set schedule in January 2018. The first 25 sign up spots, however, will be taken in the next days. For more information, contact Chuck Finney at chuck@finneymedia.com or Jan Shober at jan@finneymedia.com.

*Compiled from several feedback statements in 2017.

The Tomato Meter continues to stress film studios, critics and sometimes even moviegoers.

A recent news piece caught our attention because of its strong message for communicators. (Hey, that’s us.)

The news piece reported that studios were now fiddling with movie release times and the locations of review posts and whether to show those reviews to counter poor Rotten Tomatoes scores. Some studies indicate that the scores influence attendance or may shut down conversation on a movie, which then impacts attendance.

What’s up? We have three observations:

  • The consumer, ever more educated about product, including movies, decides. Not the studios.
  • Apparently Fandango includes the Tomatometer scores on their ticket-buying site. This would indicate a customer focus—whether it helps the specific movie in question to boost sales or not.
  • The news piece we’ve linked to has a quote we agree with: “The best way for studios to combat the ‘Rotten Tomatoes Effect’ is to make better movies, plain and simple.” You can like it or not but digital has enabled customers to bypass both studios and critics—and converse with other consumers, people like themselves. Here’s the bottom line: More choice means if you are not relentlessly focused on the viewer or listener, you could be hurt, bypassed or even forgotten.

Keep your consumer in your sight and you will not only survive but thrive.

What’s on your mind?

Michael Stanier, in his popular book The Coaching Habit, suggests that questions, more than information, more than telling, more than directives, may take you further, faster and with more impact.

And, according to A More Beautiful Question, Einstein, who began asking questions early and often, reckoned that if he had an hour to solve a problem and his life depended on it, he’d use 55 of those minutes making sure he was asking the right question.

Questions. Good ones can open up a conversation and take it to important places; the long term view or toward a powerful resolution.

And, a question can keep a conversation open in someone’s heart all day long.

So, what’s your favorite heart or future or thought question? What questions might serve us well as we seek to lead, coach or guide those we are in contact with? Whether that be in person, on air or over the phone?

Here’s a starter list.

How can we make it better?

What is possible?

How can we make the best use of …?

What brought you the greatest satisfaction afterward?

Is there a pattern?

If you only had to do one thing, what would that be?

What would the question be if I were someone younger/older/richer/poorer?

How do you move from the asking to the doing?

And finally, why does it matter?

Now, start your own collection…and discover for yourself what a difference an inquiring spirit brings to the conversation. Click here to read our next blog

 

Heart connection. It’s our goal as we communicate.

When we observe and understand that goal, our friends, our family, and yes, our listener will be impacted and will see life change and spiritual growth. We can’t help but want to create this connection.

Chuck tells of a question put to him recently: “Chuck, how can I coach my team if I don’t have enough hours in the day?” In other words, how can I see impact and growth with someone I’m around daily without spending exhaustive amounts of time and effort? How can I communicate efficiently and effectively?

Here’s an idea: catch this person doing something right. Affirm them. It only takes a minute.

Catch the morning host in the hallway and say, “The break you did at 7:35 about (topic) was awesome!”

See the admin at the front desk and say “The smile in your voice is the best public relations ever!”

Say to your board president, “That explanation of rates was eye-opening and saved my bacon. Your insight was a life-saver!”

Say to your listener, “You are the one that brings a smile to my face today! Your interest, the warmth in your heart and your desire for God makes we want to get up early and talk to you today!”

No “buts.” Just the positive. And see what a difference a little extra affirmation makes in the people around you.

A post-NRB note:  We listened to Shaunti Feldhahn speak to radio broadcasters about The Thirty Day Kindness Challenge.  Doesn’t this sound like a way to jump-start affirmation?

Snoopy and Charlie Brown made famous the now-so-familiar “blah, blah, blah” of the parents—out of the scene and just background noise—wallpaper.

Enter any room that actually wears wallpaper and you’ll understand. It’s a pattern of repetition that is the same again and again and again … and yet again. Can you pick out just one of the figures and zero in on that drawing? The waving wheat? The medieval scene? It’s tough! Your eye becomes bored and mixes the one figure with the figure above it or beside it or below it.

Likewise, an audio phrase or title can be wallpaper if it’s generally used words in a generally used way. The burning question: What sets it apart? What makes your listener pause to listen?

Grace Minute? How’s that different?

Grace Prescription. That’s a little more surprising.

Our Tender God. That’s something that’s fresher.

Now it’s your turn.

Rip away the wallpaper and give your creativity a gig. The Wallpaper Sin. Click here to read our next blog

THE REAL REASON STORIES ARE SO VALUABLE TO RADIO STATIONS AND AIR TALENT

by Gary Moreland, guest blogger

Stories are valuable because people are wired to keep listening and to follow your story to where you want to lead them.

This is an ingrained human trait – God has wired every person to respond to the Gospel story. So every human responds to the story form.

Novelists and movie-makers take advantage of this and study what forms of story work best to keep people moving where they want. They know if they do it wrong, people put the book down or get bored with the movie.

Some basic definitions of story:

  • Story happens in time and space: “The other day I was in line at Wal-Mart . . .” Story shows and doesn’t just tell.
  • The listener is drawn into wanting to know what happens next: “and then . . . and then … “
  • Something happens in story. It moves. It’s a movie, not snapshot. It goes somewhere.
  • Story makes you feel something–it doesn’t just tell you a feeling.

“The King died” is data. “The King died and the Queen died of a broken heart” is story.

Story doesn’t mean truth is not important – it just means you’ll pass on truth in a way that people hear and understand.

Story is valuable because you can then take the listener where you want: into a feeling, a conviction, a truth, a response.

Story connects people.

A friend shared with me about a trip to the mountains with her 8 year-old son who loved the views when they arrived. But the next morning was foggy.

“You know what, Mom?” he said, “Even though I can’t see the mountains I know they’re still there. Just like God.” When I heard that I connected with her mom heart melting because her boy was ‘getting it.’

She could have just told me, “You know God is always there even when he seems distant.”

We use the story form so people hear with their heads—and their hearts–what we have to say.

Gary thinks story is so valuable that he’s written a book that illustrates its use. Find out more at AFAMILYSHAPEDBYGRACE.COM.

You will appreciate a related blogpost Chartres Cathedral and You.

 

Finney Media asked in the Why Listen?™2016 survey for participant input on the question “My religion is the one true faith leading to eternal life.” When participants self-selected what format they preferred, of people who preferred both Music and Teaching formatted radio, just 86 percent agreed. Only a fraction of a percentage were of faiths other than Christianity.

And, when Finney Media began a series comparing Christian radio listeners with Christians nationwide on beliefs and faith attitudes, using Barna research to compare, a similar attitude prevailed.

Using the statements below, we asked Christian radio listeners if they agreed or disagreed with these statements. The following percentages are the totals of those who selected they Completely and Somewhat Agreed.

The Bible provides us with moral truths that are the same for all people in all situations without exception. Christian Radio=94% Nationwide= 83%

Every culture must determine what is acceptable morality for its people. Christian Radio=28% Nationwide=47%

It’s clear that Christians are either not reading the statements closely or they are fuzzy in their understanding of Scripture.* Christianity.com recently did a blog on universal truth quoting Texas Professor J. Budziszewski. Budziszewski indicates that certain basic moral truths are implanted deep within us, even if we pretend to ourselves that we don’t know them. He notes that cultures disagree only about details, not the basics. For example, C.S. Lewis observed, even if some cultures are OK with more than one wife, they agree on the sacredness of marriage. Read more about this in the book What We Can’t Not Know.

In today’s culture, it appears that Christians in general, and some Christian radio listeners, don’t seem to recognize these moral truths. Romans Chapter 1 talks about us suppressing the truth because of our sin. But, if it’s there deep down, as Romans indicates, there is surely hope to float it back up to the conscious surface. In other words, it’s worth your time thinking about these matters because you can make a difference.

Scripture is clear that God’s word is our absolute standard. Verses affirming this abound. “I am the Lord, I do not change” from Malachi. Or John 17, “Your Word is truth.” Psalm 119:160, “The sum of Thy word is truth.”

As we think through and talk about what to share on-air, let’s be encouraged. God is alive and well. He has implanted Truth within our hearts. Our daily task is to lead people further along in their spiritual life to find and to know God’s truth and His help for daily challenges. With clarity and compassion, point your listener toward taking a step in the direction of Jesus.

We have a communications challenge. It’s part of our larger purpose.

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