Blog
The State of CCM Radio
New insights on the state of CCM Radio. How does your listener and their wants and needs fit into ensuring your CCM Radio is here to stay?
August 21, 2023
Blog
Is it time for a Summer Tune-up?
Where has the year gone? When time is flying by, sometimes it’s good to take a step back and fine tune some things. Is it time for a Summer Music Tune-up? In this month’s blog, Chuck asks this question and gives you a few low-cost, minimum time required things to consider when you’re looking to increase your ministry impact.
July 17, 2023
Blog
Our Listeners LOVE Uplifting, Heartwarming Stories
Our listeners want an escape from the hurried, negative and scary. In this month’s blog, Chuck shares one example and lays out why it’s so needed to add these heartwarming stories into your programming.
June 19, 2023
Blog
Why Listener Research Data Matters in Christian Media
You’ve heard us mention it but have you taken time to talk to your listeners to truly understand what they want from you?
In this month’s blog, Chuck shares how your programming can be transformed by taking time to talk to your listener.
May 15, 2023
Blog
How to be a Light in the Darkness
Christian broadcasters have an opportunity to be a light in the darkness for our listeners. To proclaim the hope that is promised. What insights can you gain to help you continue this important work?
April 17, 2023
Blog
The Importance of Listening to Your Listener – Part 2
We continue our two-part series on the Importance of Listening to Your Listener. In Part 2, guest writer Beth Bacall dives into how you can key into your listeners stories to help you reach them more deeply.
March 20, 2023
Blog
The Importance of Listening to Your Listener – Part 1
This month we begin a two-part series on the Importance of Listening to Your Listener. In Part 1, Chuck explores why talking to you listener is so important to understanding her needs and wants.
February 20, 2023
Blog
Letting Go of the Illusion of Control
One routine NFL game became the source of joining us all in prayer. But, why? In this month’s blog, Chuck reflects on the lessons that can be learned from the recent Buffalo Bills game that caused us all to pause in prayer and the importance of letting go of our control and letting God take over.
January 16, 2023
Blog
Christian Radio: It’s the Only Good Thing
It’s important to remember the WHY in your holiday programming. Why are you on air? Why are you doing what you’re doing? In this month’s blog, Christian Radio: The Only Good Thing, we share some insight from a listener we met during a Listener Advisory Panel.
December 12, 2022
Blog
How to Grab Your Listeners Hearts this Christmas [Audio Sample]
Your listener has limited time and needs you this holiday season. In this month’s blog, we give you an audio sample to demonstrate how you can grab your listener and we give you our thoughts on why it’s one of the best audio breaks we’ve heard.
November 14, 2022
Blog
We Need More Silence – Part 2
In this month’s blog, Chuck continues his look into why more silence is sometimes a good thing when it comes to connecting with your listener in her hurried, busy world.
October 17, 2022
Blog
We Need More Silence
As members of the radio and other forms of media, we’ve been taught “dead air” is bad. In this month’s blog, Chuck explores why silence is sometimes a good thing when it comes to connecting with your listener in her hurried, busy world.
September 19, 2022
