FINNEY MEDIA WHY LISTEN? SURVEY RELEASES INITIAL CCM RESULTS AT MOMENTUM GATHERING SEPT 8

Strong Participation reflected industry backing for the Finney Media Why Listen? Survey “Deepening and Expanding the Christian-Formatted Message”

Dallas, August 29, 2016:  Finney Media President Chuck Finney today observed that his Momentum presentation next Thursday, September 8, will confirm, surprise and expand understanding of the Contemporary Christian music audience. Finney will present eight headlines that reflect multiple windows into the audience, drawn from the results of over 20,000 participants engaged in the first Finney Media Why Listen? national survey this year.

“Your listener seeks–yes, seeks–spiritual growth. And in the process the radio station plays a powerful bridge role.” To help quantify this relationship, Finney will include the sum Net Promoter Score for all participating music stations, as part of the presentation.

Each participating station will receive their own Net Promoter Score when they obtain their personalized results in September. The Finney Media Why Listen? Survey 2016 will be followed by a Dallas-Ft. Worth area Workday for a deep dive into results and practical action steps. It will be held Spring of 2017.

Finney Media Research has been impacting the Contemporary Christian Music format for eight years, helping clients obtain deeper impact and broader audiences through listener research. The group is increasingly working within other formats including the Christian Teaching and Talk format.

For more information, contact Chuck Finney at 214-676-7713 and visit FinneyMedia.com

*Updated October 2016

Christian Music Broadcasters, National Religious Broadcasters and Advocace encourage participation in THE Finney Media WHY LISTEN?: “Deepening and Expanding the Christian-Formatted Message” Nationwide Research Project

Dallas, January 25, 2016: Finney Media President Chuck Finney today announced that Finney Media Research, in cooperation with Christian Music Broadcasters, National Religious Broadcasters and Advocace will engage in a national research project that will unearth ways to expand and enrich ministry messages. The survey will discover how listeners interact with Christian radio, their expectations for content and what causes them to light up and take a step in the direction of Jesus. It will explore what compelled the first financial gift and how the station can encourage the listener to continue giving.

The research, to be conducted late Spring 2016, is open to all Christian stations, both music formatted and teaching or any combination including Christian ministries working in these media spaces. There will be national results plus station or ministry specific results available for participating entities. Stations and ministries will have the opportunity to commit to participate between now and April 18. Signup details are available at finneymedia.com/research.

Finney says, “Christian radio’s reach the last few years has exploded to new heights. We, and a lot of our friends in Christian radio, are curious to find out why. Why listen to Christian radio? We look forward to working with stations and ministries across the country to find the answers.”

Finney Media Research has been impacting the Christian Radio for nearly seven years, helping clients obtain deeper impact and broader audiences through representative sample music research, focus groups, and perceptual studies.

For more information, contact Chuck Finney and see finneymedia.com/research

*Updated October 2016