The Finney Media 2021 Why Listen?® Survey is out! Almost 11,000 respondents. Over one million data points. And, from three different formats: All-Teaching Stations & Programs, Music/Teaching (Hybrid) Stations, and CCM Stations.
We asked about topics you might talk about on your stations and how interested your listener is in those topics. The two lists below are focused on the respondents who came from all-Teaching stations/programs and Hybrid stations. These are the percentages who indicated they are “very interested”.
Teaching/Spoken Word
| 1. A word from Scripture and how it might apply to your life today | 91% |
| 2. Bible studies on topics such as prophecy, spiritual gifts, marriage, etc. | 76% |
| 3. A series on an entire book of the Bible | 70% |
| 4t. Regular news updates. | 41% |
| 4t. A prayer of thanksgiving from a local pastor. | 41% |
Hybrid
| 1. A word from Scripture and how it might apply to your life today . | 88% |
| 2. Bible studies on topics such as prophecy, spiritual gifts, marriage, etc. | 70% |
| 3. A series on an entire book of the Bible. | 63% |
| 4. A prayer of thanksgiving from a local pastor. | 45% |
| 5. Stories about how people helped a neighbor after a tragedy. | 43% |
SPIRITUAL GROWTH!
In whatever form or forum we ask, our Teaching and Hybrid Christian radio listener is attracted to spiritual growth. Check out how far ahead of every other answer “A Word from Scripture and how it might apply to your life today” shows up. And then there are the Bible study topics!
In fact, the topics above lean in a spiritual direction, including the idea of prayer on the radio.
What topics scored lowest?
Dead last, run quickly away from this, is “the latest news from Hollywood” at two percent “very interested”.
Coming in December: The Top Five Reasons Christian Radio Listeners Give to Your Station or Program. The Finney Media Why Listen?® Survey includes a lot of donors, so we’re asking the folks who support you now.
Want more Why Listen Research? Visit our RESOURCES page.
