“. . . continue in what you have learned and have firmly believed, knowing from whom you learned it and how from childhood you have been acquainted with the sacred writings, which are able to make you wise for salvation through faith in Christ Jesus. All Scripture is breathed out by God and profitable for teaching, for reproof, for correction, and for training in righteousness, that the man of God may be complete, equipped for every good work.” 2 Timothy 3:14-17 ESV
One of the many encouraging findings from the 2023 Finney Media Why Listen® survey is the percentage of respondents who were invited by Teaching/Music Stations and All-Teaching Stations/Programs who said a Main Reason they listen is:
It helps you understand the Bible better.
Among Teaching/Music Station respondents – 71%
Among All-Teaching Station/Program respondents – 85%
That’s a double positive:
- Not only does this finding line up with the mission of these channels – virtually all of them have “reaching people with Biblical Truth” missions.
- It means that if you do this consistently, you’re likely to have these respondents come back more often – they’re less likely to listen elsewhere and stop listening to your channel.
It’s as if these respondents are telling us:
- More Bible understanding, fewer commercials and things that sound like commercials.
- More Bible understanding, less sports.
- More Bible understanding, less pop culture.
- More Bible understanding, less hard news.
Listen to your station or program, put yourself in your listener’s busy, hurting, chaotic, noisy environment shoes, and ask yourself if you’re helping her understand the Bible and God enough.
One more minute every hour of Bible understanding and one less minute of something else will help him or her take a step toward God today.
