Listeners to the different formats of Christian radio – Teaching, Hybrid and CCM – agree on so many things.
In our most recent Finney Media Why Listen® Survey . . .
- They agree that growing spiritually is a Top Reason to listen.
- They agree that “help with worshipping God throughout the day” is a Top Reason.
- They agree that announcers with an angry, negative, judgmental tone is a major tune out.
Here’s an area where they don’t agree:
It helps you understand the Bible better.
- Eighty- five percent (85%) of Teaching Listeners said that’s a Main Reason they listen.
- Seventy-one percent (71%) of Hybrid (Teaching + Music) Listeners said that’s a Main Reason.
- Thirty-one percent (31%) of CCM Listeners said that’s a Main Reason.
If you’re a Teaching or Hybrid station and you’re looking for a point of differentiation from a CCM station, this is a powerful one!
Go deeper into helping your listener understand the Bible.
And tell them you’re committed to helping them with that.
And let them tell other listeners that’s why they listen!
It’s already your mission. The good news is that it’s also why they’re with you!
