“My life is challenging. I love it when the announcers help me feel more connected to God. I sure need that.”
We often hear such comments in face-to-face interviews during Listener Advisory Panels*. And we see it in the numbers in the Finney Media Why Listen® Survey.
Among Christian Teaching listeners:
Eighty one percent (81%) say that “help with worshipping God throughout the day” is a Main Reason they listen. It’s among the biggest Main Reasons Christian listeners listen. We ask listeners questions for a living, and the size of these numbers surprises us!
Here’s a challenge. Listen to your station or program and ask.
Are you spending a big part of your time helping our listener worship?
- By actually worshipping, praising God.
- By praying on the air.
- By talking about living a worshipful life and how to do that. (Hint: The world is an instruction manual on worshipping self, not God. You may be the only place she hears otherwise.)
- By speaking Scripture, especially verses that bring God praise.
- By helping show your listener what worship is.
We have a friend who has challenged his announcers to be, on the air, worshippers. And not preachers.
We have another friend who has challenged his announcers to make Scripture a part of their live breaks at least hourly. To speak Scripture rather than vaguely talking about Scripture.
We agree with both of them. And this kind of thing will help better accomplish your Biblical mission and make your listeners smile.
How can your station or podcast lean in a more worshipful direction?
Ask us. We can help.
*Listener Advisory Panels are are a lot less expensive than you might think through the power of Zoom video conferencing.
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