Ready for a surprise from the Finney Media Why Listen® Survey?
Teaching listeners are much more likely to have heard a Christian podcast during the past week than listeners to all-music stations.
Here’s how we asked the question:
In the last week or so, how many times have you listened online to podcasts (online programming available for you to listen anytime) from any Christian radio ministry?
The percentage of respondents who have heard at least one Christian podcast in the past week:
| Among listeners to all-music stations | 39% |
| Among listeners to music + teaching stations | 57% |
| Among listeners to all-teaching stations and programs | 67% |
A couple of points for your consideration and discussion:
- Right now, teaching listeners appear more interested in, more adept at, and more involved in hearing online Christian audio content.
- This may provide an area of opportunity for you. Your ministry has expertise in spoken word programming already. Is it time to grow your online presence? Your listener is likely already there!
Our next Webin8, our eight-minute webinar, is happening this month with our podcast expert Rick Hall. He’ll share five tips for growing your podcast audience. It will be available for you and your team June 25th at Noon CT/1 p.m. ET.
And it’s free! SIGN UP to get access today.
