The 2025 Finney Media Why Listen?(R) Survey is out! More than 11,000 respondents from three different formats including, Music stations, Music and Teaching stations, and Teaching stations and programs. The findings are fascinating!
We presented listeners with 16 different reasons they might listen to their Christian radio station. Here are the Top Five Main Reasons for Hybrid (Teaching & Music) station and Teaching station and program respondents. The numbers are the percentage of respondents who indicated that’s a Main Reason they listen:
Hybrid Stations
| 1. It helps you worship God throughout the day | 88% |
| 1. You like the worshipful Christian music | 87% |
| 2. It helps you grow spiritually | 82% |
| 3. You want to be encouraged | 77% |
| 4. You want to help spread Truth | 62% |
Teaching Stations and Programs
| 1. It helps you grow spiritually | 91% |
| 2. It helps you understand the Bible better | 84% |
| 3. It helps you worship God throughout the day | 83% |
| 4. You want to hear sermons | 77% |
| 5. You want to be encouraged | 71% |
We’ve highlighted the Main Reasons for each format over 80 percent. Laser beam your vision onto those reasons.
For Hybrid stations, notice the prominence of Worship and Spiritual Growth. You can and should be focused on Jesus and helping your listener take a step in His direction today.
For Teaching stations, notice the prominence of Spiritual Growth, the Bible, and Worship. We know from talking with Teaching listeners that even though these stations don’t play music, they want spoken Word content that is worshipful.
Your mission is to help your listener grow toward Jesus. Turns out your listener wants the same thing!
Coming next month: From the 2025 Why Listen? Survey, we take a look at the lowest Main Reasons . . . things we do that aren’t the reasons she listens.
