…and why it matters
. . . he who marries . . . does right, but he who does not marry . . . does better. 1 Corinthians 7:38
In the most recent Finney Media Why Listen® Survey, less than half of respondents are married for the first time. Forty-seven percent among respondents to all three radio formats Teaching, Teaching/Talk and All Music.
Among respondents from all-Teaching stations and programs, the percentages of first-time marrieds are even lower: 42 percent with more respondents widowed, divorced or re-married.
Here’s the truth about Christian radio listeners: about half are not currently married for the first time.
How should affect your on air approach?
Be careful that you don’t sound condescending to those who are not married for the first time. If you’re married for the first time it’s easy to slip into that on-air attitude. But, try to put yourself in the shoes of friends who aren’t there.
