With a New Year comes the opportunity to change the way you were doing things in the past. The best indicator for future success is learning from the past and taking a look at what your listeners truly want from your station or program. This month, we give you the Top Five Reasons Teaching and Hybrid Listeners Listen. What do you see as the top reason and how can you serve your listeners needs?

The year is winding down and NOW is the time to think about what you are going to do different in 2024. One key thing to reaching your audience is to know who they are.

This month, we give you the Top Five Denominations among CCM Listeners. How can this information help you focus in on what your listeners really want from you in the new year?

Understanding your listener deeply involves really getting to know your listener’s life. When you better understand your listener, you are able to connect with her more deeply. This month, we take a look at the Top Five Marital Statuses among Teaching and Hybrid Listeners. How can understanding your listener’s marital status lead to a better connection?

How you reach your listener has a lot to do with understanding them and what church they call home. This month, we take a look at the Top Five Denominations among Teaching and Hybrid Listeners. What are their faith backgrounds and how do you need to account for this in your programming choices?