We need to talk. We’ve just completed the Finney Media 2021 Why Listen® Survey. Almost 11,000 Christian radio listeners from across the United States shared with us why they listen, why they leave, why they give, and more.
Allow me to share with you some exciting . . . and thought-provoking . . . headlines.
We presented 21 different reasons that listeners might listen to Christian radio. Here’s the top Main Reason that they gave us as to why they listen – with the percentage that indicates a Main Reason they listen:
#1 – It helps me worship God throughout the day – 85%
We asked them about growing spiritually. That’s a big main reason to listen at 84%.
We asked them about encouragement. At 76% that’s another big main reason to listen.
We even asked about “safe for me and my family to listen”. That’s strong at 59%.
Just not as big as help with worshipping God throughout the day.
It’s big across all formats. CCM. And Teaching.
We need to include these in our discussions about our spoken word content. Worship is huge with our core listeners.
At a minimum, if you’re doing research, you need to ask about Worship. Music and content between the songs and longer programs. Let’s make it part of the conversation.
Want to dive deeper into what listeners are saying? Download our FREE Conference resources on our CONFERENCE RESOURCE PAGE and join us for a FREE 30-minute Why Listen® Results webinar on Tuesday, July 13, 2021 at 12pm CT/1pm ET. Registration is now open at our WEBINAR REGISTRATION page.
