Is your radio station focused and on a Biblical mission of reaching more people for Jesus with spiritual truth and encouragement?
Then it’s important that you focus your breaks relentlessly on topics that are already on your listener’s mind and heart. Meet her where she is.
In our 2023 Finney Media Why Listen® nationwide Christian radio survey, almost 50 percent of respondents indicated they are very likely or somewhat likely to tune away or turn the radio off when we talk about a topic they are not interested in. If you’re trying to grow listenership, that’s a big incentive to focus on topics of higher interest.
For Christian radio listeners, it’s hard to find topics of lower interest than sports. Even when your team is winning in the playoffs.
As I write this morning, the Texas Rangers, my hometown DFW baseball team have surprised the experts by making it to the American League Championship Series. I’m a baseball fan. I’m thrilled! How exciting that they’ll have a chance, for the first time since 2011, to get a shot at going to the World Series!
It matters to me. But that doesn’t mean it matters to our Christian Radio listener.
If we want to grow our listenership, we must be disciplined about putting our own interests aside and focusing on our listener’s interests.
Should a Dallas-Fort Worth Christian Radio Morning Show mention the Rangers going to the playoffs today? Absolutely!
Should they focus the rest of their show on spiritual encouragement, Scripture, relationships, and other topics of highest interest to the Christian radio listener? Yes!
To reach more listeners, nothing works quite like getting focused and staying focused on where her head and heart are today.
