Life is getting back on track and people are experiencing their first hugs in a year. How can you give your listener hopeful optimism while acknowledging how different life is for so many?

Throughout the year, we do research with Christian radio listeners across North America to gauge where their heads and hearts are for what we provide on the radio. You’ve heard and read much about how these listeners want encouraging, positive, hopeful songs and messages. All of that is true. And on-air humor is a part of that.

Your listener is in need of one simple but crucial thing. As a Christian radio ministry, are you providing it to her? We tell you what it is and how you can deliver it to your listener.

Where does your ministry or program fit in to today’s climate? We offer ways you can bring your listener through the chaos to refocus on what’s important, the eternal.

Earlier this year, when we mostly believed that the pandemic challenges would be over by summer, we released the following blog. It was a very popular read—one of our highest for 2020.

Guide your Christian radio listener through the post-election “noise”. Here are three radio programming recommendations.

Quieting your Listener’s Noisy World through Thoughtful Sound