In the hurried and busy lives of our listeners we as broadcasters have a short amount of time to make a lasting impact. In this month’s blog, Jan Shober, our Senior Vice President of Strategy, shares why a quick moment of the right programming is so important and how best to make the most of it.

When was the last time you took a step back to really find out what you listener truly wants from you, and then took the extra step to give it to them? In this month’s blog, Jeff Connell, our Audience Growth Consultant, shares when he did just that. What did his listener want and what happened at his station when he gave it to them?

The beginning of a New Year provides a wonderful opportunity to start fresh and recommit yourself to doing things differently. In this month’s blog, we provide some inspiration for the year ahead. How can you take this inspiration and apply it to your programming plan this year?