The 2021 Finney Media Why Listen?® Survey! Almost 11,000 respondents with over one million data points from three different formats, including Music stations, Music/Teaching stations, All-Teaching stations & programs.
We asked about topics you might talk about on your stations and how interested your listener is in those topics. The list below is focused on the 3,000+ respondents who came from Music stations. These are the percentages who indicated they are “very interested”:
| 1. A word from Scripture and how it might apply to your life today | 83% |
| 2. Information on a local Christian concert | 52% |
| 3. Bible studies on topics such as prophecy, spiritual gifts, marriage, etc. | 49% |
| 4. Stories about how people helped a neighbor after a tragedy | 47% |
| 5. A prayer of thanksgiving from a local pastor | 42% |
SPIRITUAL ENCOURAGEMENT!
In whatever form or forum we ask, our Christian radio listener is attracted to spiritual encouragement. Notice just how far ahead of every other answer “A Word from Scripture and how it might apply to your life today” shows up!
What topics score lowest?
Second to last is “the latest decisions of politicians” at 11 percent “very interested”. Dead last – run quickly away from this – is “the latest news from Hollywood” at 2 percent “very interested”.
Coming in December: The Top Five Reasons Christian Radio Listeners Give To Your Station. The Why Listen? Survey includes a lot (what percentage were donors?) of donors, so we’re asking the folks who support you now.
