The 2023 Finney Media Why Listen?® Survey had almost 15,000 respondents – over 1 million data points – from three different formats, including: Music stations, Music/Teaching stations, All-Teaching stations and programs.
We asked about topics you might talk about on your stations and how interested your listener is in those topics. The list below is focused on the almost 5,000 respondents who came from Christian Music stations. These are the percentages who indicated they are “very interested”:
| 1. A word from Scripture and how it might apply to your life today | 81% |
| 2. Information on a local Christian concert | 51% |
| 3. Bible studies on topics such as prophecy, spiritual gifts, marriage, etc. | 42% |
| 4. A series on an entire book of the Bible | 37% |
| 5. Ideas for free, fun activities with your family next weekend | 35% |
SPIRITUAL ENCOURAGEMENT!
In whatever form we ask, our Christian radio listener is attracted to spiritual encouragement. Notice how far ahead of every other answer “A Word from Scripture and how it might apply to your life today” shows up.
In fact, most of the topics above lean in a spiritual direction.
What topics score lowest?
Second to last is “the latest decisions of politicians” at nine percent “very interested”. Dead last is “the latest news from Hollywood” at one percent “very interested”. Run from this topic!
Coming in September: The Top Five Main Reasons CCM Listeners Listen
