When most programmers hear the word “research”, they think of auditorium tests, callout, and ratings. These tools remain valuable, but they’re only one small part of a much larger picture.

As programmers, we have access to more audience feedback than ever before, from insights like music testing and ratings analysis to digital platforms, podcasting, social media, and listener interaction. Join us as Audience Growth Consultant Rick Hall guides you through how to combine traditional research with everyday audience insights to build a deeper understanding of your listeners. Block off only eight minutes, grab your notebook, take notes and Grow Audience.