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November 2016: The Top 5 Benefits Listeners Perceive About Christian Music on the Radio

FINNEY’S FAST FIVE Plus

NATIONWIDE RESEARCH AT A GLANCE

November 2016

The Top 5 Benefits Listeners Perceive About Christian Music on the Radio

 

In the 2016 Finney Media Why Listen? Survey, we asked Contemporary Christian Music Radio listeners across the US to rate different statements about the benefits of Christian music played the radio. Here are all the statements, with the percentages of respondents who Strongly Agreed + Agreed from all-Music stations and from Music & Talk stations.

 

                                                                                                                            Music             Music/Talk

  • Christian music uplifts and encourages me.                               M 98%                M/T 98%
  • Christian music is an essential part of my life.                              M 96%                  M/T 96%
  • Christian music helps me to worship wherever I am.               M 96%                  M/T 96%
  • I get a sense of calmness when I listen to Christian music.     M  95%                  M/T 93%
  • I listen to Christian music with my children.                                     M 70%                  M/T 57%

                                                                                                                                                       

 

Huge positives for the uplifting and encouraging aspects of the music we play! It’s making an enormous difference in the life of our listener. So much so that she overwhelmingly agrees that Christian music is an essential part of her life. When we talk to Christian radio listeners and ask them for how they describe the music, we hear phrases like “life-giving,” “difference making,” and “feels like I’m in a room with God.” The music is profoundly, deeply, emotionally connective with our listener.

 

Lots of discussion among people in radio and music about the worship side of what we play. Your organization needs to make a purposeful decision about how vertical or “worshipful” your station or program should be. But every way we ask listeners about worship, they respond with positives. Check out the numbers – 96% say “Christian music helps me to worship wherever I am!” There’s little resistance among listeners to the idea of worship on the radio.

 

Perhaps the biggest surprise from our research on the benefits of Christian music on the radio is that it’s more about personal encouragement and worship than it is about listening with the kids. Check out the numbers, particularly for Music and Talk stations. Listening with kids is important, just not as important as personal benefit. It’s more about encouraging her, helping her grow spiritually, helping her worship wherever she is.

NATIONWIDE RESEARCH AT A GLANCE

OCTOBER 2016

The Top 5 Things Listeners Want You to Keep Doing

 

We asked Contemporary Christian Music Radio listeners in multiple markets across the US during the past year this question: If you could tell the leaders of your favorite Christian radio station to keep doing one thing about what they do on the radio, what would it be? Here are the top five most popular responses:

 

  • Tell hopeful stories
  • Be encouraging and inspirational
  • Play uplifting music
  • Use Scripture on the air
  • Be energetic and positive

 

We talk with friends in Christian radio about the importance of hopeful, happy surprise ending stories. And this research echoes what a big deal this is. One of the biggest opportunities we have heading into 2017 is maximizing hopeful stories on the air.

Coming in Finney’s Fast Five for November, the first in a series from our just-completed nationwide Finney Media Why Listen? Survey. For November, we ask our respondents about different benefits of the music on Christian radio stations. Hint: It’s a whole lot more about personal encouragement and worship than it is about listening with the kids.

NATIONWIDE RESEARCH AT A GLANCE

SEPTEMBER 2016

The Top 5 Changes CCM Radio Listeners Suggest

 

We asked Contemporary Christian Music Radio listeners in multiple markets across the US during the past year this question: “If you could tell the leaders of your favorite Christian radio station to change one thing about what they do on the radio, what would it be?” Here are the top five most popular themes:

 

  • More music variety, including different genres and older favorites.
  • Newer music more often, including new artists.
  • Less talk and more upbeat music.
  • Fewer commercials.
  • More positivity, encouragement, and inspiration.

 

What really came through in this question for many is that they really like what you already do . . . and they have a challenging time coming up with things they would like for you to change. On “fewer commercials,” remember that the listener doesn’t know the difference between commercials and underwriting messages and sponsorship announcements. They all sound the same to her.

 

 

NATIONWIDE RESEARCH AT A GLANCE JUNE 2016

FINNEY’S FAST FIVE

We asked Contemporary Christian Music Radio listeners in multiple markets across the US during the past year about their favorite songs. We’ve seen a resurgence in scores for songs by female artists. From our nationwide research, here are the female Christian artists with the most songs among the Top 200 songs nationally.

  1. Francesca Battistelli
  2. Natalie Grant
  3. Lauren Daigle
  4. Plumb
  5. Jamie Grace
  6. Laura Story

Coming in Finney’s Fast Five for August: The Top 5 Male Christian Artists

NATIONWIDE RESEARCH AT A GLANCE JUNE 2016

FINNEY’S FAST FIVE

Chuck

We asked Contemporary Christian Music Radio listeners in multiple markets across the US during the past year about the best Christian-themed movies they have ever seen. Here are the Top 5 they indicated.

  1. Fireproof
  2. Courageous
  3. God’s Not Dead
  4. War Room
  5. Passion Of The Christ

We asked this as an open-ended question, providing no list of movies from which to select. Many of our respondents listed numerous movies off the top of their head, and included enthusiastic comments. At least among these Christian radio listeners, there is a lot of awareness and passion for these movies!

Jan

So what’s next?  What are ways to take this information and run with it in your market, morning show, program or network?  Here’s some idea generators to get you and your team started.

  1. Each movie that is the “best” had clear themes that resonated. Why not use the theme in your conversation on-air? While bringing up the movie as a release seems like old news, the themes are as fresh as today.
  2. Take this as a reminder that movies rock in the “good ‘ole summertime”. If you air a movie-review, you might mention in your introduction or trailing remarks what movies might make good DVD fodder for a hot summer night. Maybe you’ll just have watched one…over lunch as a team.
  3. And that is idea number three. As you work to build both team and audience relationship and understanding, why not show the movie over the lunch hour on two successive days? You can discuss it. Ask why it resonated so well, and brainstorm additional ways to use this inside knowledge that you have added to your tool box.

So what did you do? Tell us what you did and how it worked out in your part of the world. You can post here….

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