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Media Contact: Chuck Finney (214) 676-7713 || chuck@finneymedia.com || finneymedia.com

FOR IMMEDIATE RELEASE

Southlake, TX (June 26, 2018) – What is the new number one reason listeners to Christian- formatted radio stations tune in? “Christian radio listeners continue to surprise us with what they are really after,” says Finney Media President Chuck Finney. “This year we included in our survey “I want to worship God throughout the day” as a reason—and it struck a chord in a major way. This is the number one reason across all Christian formatted radio why peopletune in.”

This second Finney Media Why Listen?® 2018 listener feedback survey had 26,800 respondents from Christian-formatted radio. Not only did the survey reveal the #1 reason to listen, but other key headlines, and a new measure for engagement, the FindexTM.

Headlines revealed this week in a web event are:

She believes you help her grow spiritually.
In-car listening still dominates; Online, particularly for Teaching, grows.
Big tuneout: negative, angry, judgmental; Even more so now.
Surprise #1 Reason – It helps her worship God throughout the day – 87%.

The Findex™ provides a compilation of Listener interest + Spiritual Connection + Personal Recommendation. For the Total Christian Format, the Findex is 56 out of 100.

Finney summed up reaction to the released data this way: “Owners, Managers, Program Directors and announcers will want to respond to these findings by providing additional emphasis on spiritual connection that is boldly Biblical while being widely accessible. The listener’s expectation, when met, creates opportunity for genuine spiritual growth for them andan expanding audience for the station or ministry.”

The Finney Media Why Listen?® Survey is a unique tool that began in 2016, delving into why listeners listen to and why they give to Christian-formatted radio stations and programs.

About Finney Media: Finney Media Research has been impacting Christian formats for nine years, helping clients obtain deeper impact and expanded audiences through listener research and consultation. Founder and President Chuck Finney has spent his career in radio, helping stations grow and better relate to their audiences through in-depth research and heart connection. For more information, contact Chuck Finney at 214-676-7713 or visit finneymedia.com.

Southlake, TX (June 11, 2018)- What is the new number one reason listeners to Christian-formatted radio stations tune in? The answer to this question will be revealed during a web event sharing key items from the second Finney Media Why Listen?® 2018 listener feedback survey on Tuesday, June 26, 2018 at 12 p.m. CT/1 p.m. ET.

In the 30-minute web event, Finney Media president Chuck Finney will delve into why Christian radio listeners listen, what causes them to tune away and just who they are. For the landmark study, 26,800 respondents from Christian-formatted radio participated. Registration is required and available online at bit.ly/WL-Webinar-Event .

“Christian radio listeners continue to surprise us with what they are really after,” saidFinney Media President Chuck Finney. “The reason they listen is quite clear. And, it’s important Christian radio stations deliver the content their listeners are craving.”

In addition to the reason listeners tune in, the web event will also answer more questions, including:

What does your listener want from you more than anything else?
Can we see the level of difference you make in her spiritual life?
What impact is digital having on Christian format listener habits?

Limited space is available for the Finney Media Why Listen® 2018 Survey Results Webinar. Attendees must register to gain entry into this free event. Visit bit.ly/WL- Webinar-Event today to reserve your spot.

About Finney Media:

Finney Media Research has been impacting Christian formats for nine years, helping clients obtain deeper impact and expanded audiences through listener research and consultation. Founder Chuck Finney has spent his career in radio, helping stations grow and better relate to their audiences through in-depth research. For more information, contact Chuck Finney at 214-676-7713 or visit finneymedia.com.

A roundup of the NRB week which includes a thoughtful quote from Collin Lambert that we like.

“We all have what I call ‘gut,” said Moody Radio VP Collin Lambert during a Radio Industry Session. “You have this gut. You know when something’s working. But let me tell you, if you’re not willing to listen to what your listeners are saying, and let that shape what you’re feeling in your gut, I think you’re missing something,” he continued. “There’s a great value to the data.”

READ the whole article. Click here to read our next blog

Top Reasons People Choose Christian Radio

Orlando, November 7, 2017: Christian radio listeners are very specific about why they choose to listen to Christian radio stations, according to Finney Media’s Why Listen?® survey. They are looking for spiritual growth and encouragement, and that holds true across the Christian radio formats and, importantly, even between programs.

These are the key findings from Finney Media’s Why Listen?® survey, in a white paper entitled Christian Radio, I Choose You Because.

“If you want to cause your listeners to come back more often, breaks and songs that are focused on helping your listeners grow spiritually, and are encouraging, are the recipe,” said Finney Media President Chuck Finney. “Conversely, breaks and songs that don’t help your listeners grow spiritually and do not encourage them, may cause them to leave.”

Whether your listeners prefer the spoken word or music, this is true. Among those who listen to all teaching/spoken formats, 94% say it helps them grow spiritually and 67% seek encouragement. For those who prefer all music, 70% say it helps them grow spiritually and 77% say they want to be encouraged.

Further, loyalty is very deep among Christian radio listeners as the vast majority listen exclusively or almost exclusively to Christian radio. “That is crucial knowledge for your sales or underwriting department,” Finney said. “The only way to reach these listeners on the radio is through you.”

The Finney Media Why Listen?® survey gathered responses from more than 23,000 Christian radio listeners in the United States and Canada, drawn from 72 stations, networks and programs.

Finney Media will be rolling out the next version of the survey beginning in January; sign-up is now. Find information on this low-cost, high-results survey at www.finneymedia.net/why-listen/.

ABOUT: Finney Media Research has been impacting Christian formats for eight years, helping clients obtain deeper impact and expanded audiences through listener research and consultation. Founder Chuck Finney has spent his career in radio, helping stations grow and better relate to their audiences through in-depth research. For more information, contact Chuck Finney at 214-676-7713.

Finney Media Why Listen?® 2018 Christian Radio Listener Survey Reveals New #1 Reason to Listen

Top Reasons People Choose Christian Radio

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