If it’s that important to listeners, what’s a PD to do?
Chuck here.
The Why Listen? Survey is now history—but the stories it reflects live on. Here’s a big big one. Your listener comes to you and turns on the radio—out of a lot of other choices—because she wants to “grow spiritually.”
Wait a minute, you say. We live in a secular age where we’ve got to play down Jesus to get reach.
Really? Not what she said. She, your busy, distracted and hurting listener is coming—as a main reason—to “grow spiritually”. I’ve said it before: It’s a daggers-out world, her world. She knows you say you are Christian radio—that’s your distinctive—and that’s what she wants.
Someone coming to us to find out about and to grow more like Jesus. That’s a wow.
What do we do with that? A few thoughts. The level of spiritual maturity is not consistent—just the desire to grow. So why not thoughtfully place bold, Biblical, short and wildly accessible thoughts throughout your day? Using words to speak truth—big truths—but in an understandable way is a big deal. To really connect with someone’s heart is to use language they understand.
And borrowing from another finding—many denominations find their way to your station—we realize that there is a rich heritage in these groups. But some terms may not be understood across denominational borders. Is the body of Christ the family of God or the “host” in communion?
This calls for broadly accessible terms that most won’t stumble over.
We want those moments on your station–whether in savory scripture bites, important topic discussions and brief minutes of worship—that will touch your listeners like their favorite songs. We want to create a tear, a smile, a pull-over-to-the-curb- and-catch-your-breath moment.
Surprising. An opportunity to minister. Whatever you want to say about spiritual growth being a main reason to listen, it’s our chance to not only grow our station, network or ministry, but to grow lives ever closer to Jesus.
Action:
- Pray, discuss and even create a plan with what your ministry might do to communicate more clearly Jesus tone, words and call to a faith-life.
- Ask how, where you can find and develop bold, powerful, short content.
- Check into the Finney Media Why Listen? Workday that can help you develop your specific daily action plan.