History of Radio – Part 2

If you’re a Christian, nothing jumpstarts your day better than Christ-centered words or worshipful music on your radio.  Christian radio steers your mind and your heart in the right direction. We also have satellite radio and streaming.  If my station loses its signal, I have options. But back in 1910, just after The U.S. Patent Office awarded Marconi a patent for the invention of radio, (later revoked and awarded to Tesla), people were lucky to get any signal at all – certainly not in their cars, and especially not in their horse-drawn buggies!

In this blog, part two of our series, we go back to the beginning. Take a look back at Part One.

THE DEVIL IS IN THE DETAILS
From 1906 to 1920-ish, a hodgepodge of wireless systems began cropping up under the common name “radio”. Many of them were church owned. Remember the old saying, “The Devil Is in the Details?” Well unfortunately, it was true for Christian Broadcasting. With the expansion of God-centered radio came untold torrents of legal wrangling. Education-based broadcasters and religion-based broadcasters fought over frequencies and struggled to define nebulous terms like “common good” and “entertainment”. Federal battles took place over such terminology, resulting in the Establishment Clause of the First Amendment, the Due Process Clause of the Fifth Amendment, and the Equal Protection Clause of the Fourteenth Amendment, along with creeds, faiths, and the (still controversial) distinction between religion and education. The need for law and order was obvious. Out of necessity, federal regulation was finally defined by The Radio Act of 1927, which eventually lead to the formation of the Federal Radio Commission (FRC).

In the 1920’s, as the battle for radio frequencies raged on, Secretary of Commerce Herbert C. Hoover, made valiant attempts to try and rectify regulatory power, commercial domestic broadcast services and interference problems, but his efforts were nearly fruitless. The Department of Commerce simply didn’t have enough political power. There seemed to be no way to restore order. These were “wild west” times for radio.

The Radio Act of 1927 was created to lasso everything into a neat, comprehensible package, transferable after one year to the Secretary of Commerce.  Radio regulation was handed over to the Federal Radio Commission, which gave them the power to deny broadcasting licenses, and to assign frequencies and power levels for each licensee. In 1934, the FRC was replaced by the FCC, which allowed for greater control and accountability to Congress.

GOD’S WORD, GOD’S POWER, GOD’S PLAN, GOD’S WORK
Here’s a tip of the hat—or a high-five—to some of the first radio stations to reach their community for Christ. Many of the hundreds-plus early stations sold out to commercial interests or simply folded, but there are a few who remain.  We’ll cover a sample of these hardy entrepreneurs.

KDKA:It was a cold December morning in 1920 when the Calvary Baptist Church of Pittsburgh broadcasted its first Sunday worship service over KDKA. Hot on their heels were Paul Rader, Charles Fuller, Donald Grey Barnhouse and other pastors and evangelists.  Fast forward five years. There were 600 radio stations operating in the United States by 1925 and only sixty-three of them were church owned, generally established by neighboring congregations specifically to strengthen local ministries.

PILLAR OF FIRE INC.– 880 kHz / 1500 watts. KPOF AM91 is Denver’s oldest local, listener-supported Christian radio station. They broadcast from the Big Red Castle which was built in 1893. Pillar of Fire Church acquired the castle and surrounding property in 1920 and they’re in full swing to this day.

FIRST METHODIST CHURCH OF LAPEER– 1500 kHz / 100 watts. They began broadcasting on December 6, 1926, via a homemade transmitter in the Methodist Protestant Church. Many radio ministries only operated on Sundays, and FMC was no exception. They are now WMPC, owned and operated by the Calvary Bible Church of Lapeer, Michigan. (Hence the letters WMPC). The church moved to its current location and changed the name to Calvary Bible Church. People still credit WMPC for being the oldest continuously operating Christian radio station in the United States.

KFGQ – A husband and wife operated a small radio station out of Boone Biblical College at 1310 kHz / 100 watts. Former resident Mary McConnell remembered them fondly on Ancestry.com:

“I grew during the 1940’s and 50’s across the street from the Boone Biblical College. This was a orphan’s home, and a home for the elderly. They had their own church and radio station called KFGQ. I believe they still have an FM radio station.”

MOODY BIBLE INSTITUTE started on 1080 kHz with 500 watts. They began broadcasting experimentally on September 5, 1941. Many credit them with being the country’s first non-commercial FM station.

KIIS FM: Have you heard of KIIS FM in L.A.? Believe it or not, they used to be KRKD, dedicated to evangelistic programming for the International Church of the Four Square Gospel. The Church continued its programming on KFSG-FM, which it purchased in 1949.

FAMILY LIFE RADIO– Listener-supported from the start
For young Warren Bolthouse, bringing Christ-centered Christian radio to his community in Jackson, Michigan was an exciting challenge. He had rigged together a transmission system with telephone wires, and the extent of his reach was limited to his neighborhood. In 1961, Warren began producing programs out of their basement. Shows like “Teen Time,” and “Happy Day Express” made up 20 hours of weekly programming on WIBM. In April 1966, Warren launched the Family Radio Evangelistic Corporation which would eventually become Family Life Radio. Today, Family Life Communications is alive and well.

BOTT RADIO NETWORK – Making a Difference
Dick Bott was practically born with a microphone in his hand. He started singing for a Child Evangelism group as a small boy in churches throughout Minneapolis. For money, he sold apples out of a wagon. His father was making $100 a week at a defense plant, and being a post-depression kid, he needed to figure out a way to make money too. After marrying Sherley Patterson at age nineteen, he began working for her father’s radio station selling advertising. Bott eventually caught the radio bug, and had visions of owning his own station. They sold their home and everything in it and purchased a station in Salinas, California for $250,000. And so began the story of Bott Radio.

K-LOVE– Humble Beginnings
K-Love started as KCLB, a single radio station that stood out for a number of reasons. It was one of the few full-time contemporary Christian music radio stations. Furthermore, KCLB was not easy to acquire. Radio personality Bob Anthony, in Middletown, California tried to purchase a station in San Francisco. After several unsuccessful tries, he ended up with a small, non-commercial radio station just north of San Francisco.  The first song Bob played on KCLB was “Praise the Lord” by The Imperials. God used a tragedy for good on September 12, 1988, when a 9,000-acre brush fire destroyed KCLB’s main transmitter.  KCLB relocated to Mount Saint Helena, where a more powerful transmitter was erected. The new location carried their signal as far as 125 miles away, and the rest is history.

THIS IS THE LORD’S HOUSE
Radio is part of God’s plan. The essential ingredients for transmission have always been built into His creation. God allows us to invent the technology we need to carry out His plan, but in His perfect timing. As broadcasters of God’s Living Word, Ambassadors of Christ Himself, we might consider asking ourselves on a regular basis, “Is our conduct as a Christian broadcasting entity bringing You glory in the way You intended? What part am I playing in Your history, Lord?”

ASV James 1:17 Every good gift and every perfect gift is from above, coming down from the Father of lights, with whom can be no variation, neither shadow that is cast by turning.

 

REFERENCES:
blogs.loc.gov/law
Gary Richard Drum
ancestry.com
en.wikipedia.org
myflr.org
JF PTAK
spiritualpilgrim.net
nrb.org
moodyradio.org
afr.net
bottradionetwork.com
bbn1.bbnradio.org
klove.com

Andre-Marie Ampere (1775 – 1836), discovered the fundamental laws of electricity:

“How great is God, and our science is just a trifle!”

GOD’S PLAN
Christian Radio History wasn’t born of religious programming. Christian radio was part of God’s creative plan. He put into place the necessary elements and forces that we use to transmit messages over great distances, eventually fulfilling the prophecy that knowledge would move to and fro about the earth. His timing is in direct correlation with the development of technology, and only He determines when those new facets of technology are discovered and put into place.
INVISIBLE FORCES

“Smith” Radio Commentator (1922) ‘Radio has caught and brought to the ears of us earth dwellers the noises that roar in the space between the worlds.”

Legend has it that when scientist and Christian apologist Sir Isaac Newton (1642-1727) witnessed an apple fall from a nearby tree, he had been searching for further evidence of God. God rewarded his pursuit fruitfully, you might say, by displaying His awesome power of gravity. It eventually proved what only crazies of the age had been proclaiming thus far … that there were indeed “invisible forces” in the air.

In the same manner, Christian physicist James Clerk Maxwell began studying God and light, which led him to formulate the Electromagnetic Theory of Light. That, in turn, helped him to prove that radio waves can exist. Around 1885, the Lutheran-born German scientist Heinrich Rudolf Hertz (1857-1894) actually detected and produced those radio waves. Hertz didn’t believe that his work would ever have any “practical application”. Of course he was wrong, and we use his name today to describe frequencies of electromagnetic waves – including sound waves.

British physicist and mathematician Oliver Lodge was also curious about harnessing invisible forces. In 1888, he conducted experiments that revealed electromagnetic waves could indeed travel along wires, which confirmed Maxwell’s findings. He went on to extensively to the development of the radiograph receiver.

By 1890, Édouard Branley, a devout Catholic, had always felt that he was in a profound union with God, especially while at work in his laboratory at the Catholic Institute. It was there, in his communion with God, that he discovered how to convert incoming signals to direct electromagnetic current … a crucial ingredient for true radio reception.

When Kentucky Christian-raised farmer, fruit grower, electrician and inventor Nathan Stubblefield (1860 –1928) conducted his “battery operated wireless telephone” transmissions, people took notice. His invention became the first to be used on a “mobile” platform. You might say, he invented the wireless phone. In 1908 he received a U.S. patent but was not successful in commercializing his invention, and he claimed it was stolen from him. Stubblefield did open the floodgates however. It is because of his work that people became thoroughly convinced that transmitting a wireless signal was possible.
REACHING GOD WITH PRAYER

“The more I work with the powers of Nature, the more I feel God’s benevolence to man; the closer I am to the great truth that everything is dependent on the Eternal Creator and Sustainer; the more I feel that the so-called science, I am occupied with, is nothing but an expression of the Supreme Will, which aims at bringing people closer to each other in order to help them better understand and improve themselves.” (Marconi, as cited by Maria Cristina Marconi).

Around the same time, a member of the Anglican Church named Guglielmo Marconi stared into the horizon and pondered about how the human mind could bridge any distance, even reaching God in prayer. He was constantly writing about his amazement of God’s creation, and how it was intertwined with science. You might say, Marconi was the first to envision religious broadcasting. With that goal in mind, he began to experiment. Incorporating ideas from Hertz and Branley, he was able to transmit a radio signal across the Atlantic in the form of Morse code. He was also the first to record reception of a Morse code signal. Although the technology existed to transmit human voice, the amount of power needed just wasn’t available yet.
THE RACE FOR RADIO
Encouraged by his success with Morse code, Marconi went back to the drawing board. After much hard work, he was awarded a patent for radio for his improvements in transmitting electrical impulses, signals, and the device by which they were sent. Then, acting quickly, he established the first patented radio “factory” on the Isle of Wight, England. But, he wasn’t the only one to jump the starting gate.
In Australia, an Anglican believer named William Bragg was conducting transmissions as early as 1897. And in Colorado Springs, an exceedingly brilliant scientist and inventor named Nicola Tesla had discovered a way to transmit electrical power wirelessly, and was preparing to build a transmitting tower at Wardenclyffe on Long Island.
The race for radio was on.

“The gift of mental power comes from God, Divine Being, and if we concentrate our minds on that truth, we become in tune with this great power. My Mother had taught me to seek all truth in the Bible.” – Nicola Tesla

(Prior paragraph introduced Tesla, so this is redundant.) One day Tesla detected a series of repeating signals that he thought were from outer space. Experts say he picked up Marconi’s signals all the way from England, but Tesla attributed them to possible communication from another planet.
AND THE WINNER IS …
Tesla did build his Long Island transmitting tower, but ran out of funds. He eventually went bankrupt and couldn’t continue his research. The jury is out on whether Tesla actually beat Marconi, and a patent battle ensued which lasted for years. After Tesla’s death in 1943 the US Supreme Court ruled that Marconi’s radio patents were invalid and awarded the patents for radio to Tesla.
A VOICE IS HEARD
Robert Millikan (1868 – 1953), great American physicist, Nobel Prize 1923:

“I can assert most definitely that the denial of faith lacks any scientific basis. In my view, there will never be a true contradiction between faith and science.”

On December 23rd, 1900, Canadian born inventor Reginald Aubrey Fessenden sent his voice over a 3+ mile distance. School textbooks are clear that he was the first to send audio through the air via electromagnetic waves. This was not, however, a public broadcast.

Textbooks report that On Christmas Eve, 1906, Fessenden became the first person to make a public radio broadcast. But the textbooks may be wrong. While he did make the broadcast, he never intended it to be public. It was supposed to be an invitation-only demonstration. The legend states that ships at sea picked up Fessenden’s signal (on 5 kHz AM) as he played O Holy Night on the violin and read a passage from Luke Chapter 2. Public or not, the heavens did indeed declare the glory of God on that night.

His transmission proved that it was possible to fulfill the Great Commission (Matthew 28:19-20) … to share the gospel to the ends of the earth. Unfortunately, historians haven’t been able to find the official ship’s log or any written record. So, although Fessenden’s Christmas Eve message is widely believed to be the first radio transmission of this nature, the written record credits New Yorker Lee De Forest (and other lesser-known men) with this honor.

Around the same time in Australia, Ernest Fisk of Amalgamated Wireless conducted an isolated experiment in which, some claim, the first music was transmitted.

In part two, we’ll delve into the fascinating stories behind Christian Broadcasting networks.

REFERENCES
encyclopedia.com
oldradio.com
Kimberly A Dusendorf
Gary R Drum
famous scientists.org
radioworld.com
wikipedia.org
aleteia.org
history.com
bbc.com

Creating a connective spot means checking with the audience. Does it really connect? Is it using language that is understood? Does the music work effectively?

We started back in November with a concept, tested the sound with a focus group, and now, with new copy and a new song are ready to listen again.

So here we are, in round three with a spot we’ve dubbed “The Thanksgiving Spot”. You can take a listen to our earlier versions Episode 1 and Edit 2.

In this round we took the revised script and paired it with a new song. Instead of Cindy Morgan’s How Could I Ask for More, which our listeners didn’t seem to remember, we paired it with Lauren Daigle’s How Can It Be. We toyed with using a version of the Doxology (Praise God From Whom All Blessings Flow), but were struck with the sound of the words paired with Lauren’s song of wonder at what God has done for us.

What’s our next step? We’ll test this new version with listeners . . . see what they like and don’t like. More to come!

With a new year upon us, many of us are fired up to accomplish our goals.  If your goals include better connection with your listeners, you may be wondering if your digital work contributes toward that end.   

Well, it does. This two-part blog covers information we’ve gleaned from additional data sorts of the Why Listen? 2018 survey results of 26,800 respondents across the country from more than 70 entities including hundreds of stations.  

A high-level re-tabulation reveals differences between Digital Media consumers—specifically Facebook users and podcast users. In this blog, we’ll zero in on Facebook, and part two will focus on podcasts. 

Here’s a big tell:  Generally, as listening increases, so does a station’s digital media consumption.  Facebook is the big player here.  

Big Ten Facebook Findings 

  1. Christian AC listeners are more likely than listeners to any other Christian radio format to be moderate or heavy social media users. Listeners to other formats are less like to use social media at all or have “Liked’ the ministry. 
  2. Moderate to heavy Facebook “Likers” are also more likely to devote more of their radio listening to Christian radio. 
  3. Regarding reasons for listening to Christian radio, moderate to heavy Facebook Likers are: 
    1. More likely to say they listen for encouragement. 
    2. More likely to say they like worshipful Christian music. 
    3. More likely to say they listen because Christian radio is safe for them and their families. 
    4. More likely to say Christian radio helps them grow spiritually. 
    5. More likely to say Christian radio helps them worship God throughout the day. 
  4. Heavy Facebook users are more likely than other social media users or non-users to have listened to a podcast in the last year and they have listened to a larger number of podcasts. 
  5. Heavy Facebook users are more likely than other social media users or non-users to be current`monthly donors. 
  6. Heavy and Moderate Facebook users are likely to say the Christian radio ministry is their #1 or #2 giving priority after their local churches. 
  7. Heavy Facebook users are more likely to give to either none other or just one or two ministries other than their local church and on average they give to the fewest number of other ministries. 
  8. Facebook users are more likely to be women. 
  9. Moderate and heavy Facebook users tend to be under the age of 45. 
  10. Heavy Facebook users tend to be single/never married. 

 

This dive into Facebook users should be an encouragement to integrate your Facebook content into your overall content plan.  If that remains a bit mysterious to you, CONTACT us.  We can help you make 2019 your most connective year yet. 

 

 

A brief history of wHAT RESEARCH DID IN THE 30’S AND STILL DOES TODAY

Listen to a quick intro on research history by Chuck:


Jan here.


Ask anyone what they love about radio, and they’ll tell you. It’s that simple. Reach out, find out what your listeners love, and create a message that reaches into the center of their need. Grab their ear, grab their heart, and you have a friend.

Rating systems have changed since the 1930’s. Back then, in the “golden age of radio,” rating systems were much more personal. And in some ways, more immediate and accurate.

It all comes down to making friends, but how does one make friends? Claude Hooper knew. Based in America, Claude Hooper, a former marketing research analyst, started measuring radio and TV popularity in 1934. During that “golden age”, Claude was taking the pulse of the radio listener in a way that had never been done before. C.E. Hooper’s “Hooperratings” became the rising star—the go-to, trusted source for radio show popularity.

So how did this bit of history come up anyway? It all started with a story about life in Cincinnati—in the 50’s.


Chuck here.


My Dad has been in radio from the day I was born. He was in radio when it was network block programming—and almost no one thought about the “listener.” He tells of a well-known station in Cincinnati that was a harbinger of listener-first. They came up playing “Purple People Eater” for two straight weeks. Yep. Two weeks. Then flipped to rock ‘n roll. They debuted in the Hooperratings at a 78 share. Now, shares were figured differently back then, but you get the idea. The listener won, eventually.


Jan here.


But how did Hooperratings work?

“Reach out and touch someone.” Some of you may remember that AT&T marketing slogan. Well that’s exactly what Hooper did. Hooperratings were based upon phone calls made “coincidentally” to listeners in 36 cities in the US. What made his method unique, besides being highly personal, was that it allowed him to find out what the listener was focused on at that particular moment. Immediately and personally. This was favorable among the listeners, who didn’t really like having to remember what they were listening to 2 hours ago, much less 24 hours ago. C.E. Hooper made calls every 15 minutes (an exhaustive and expensive process). The results were tallied and distributed to advertisers, networks and radio stations. The industry largely lived and died by these reports, and relied upon their accuracy.

What might we take from all this?

In the 1940s and for some time after, when someone in the radio industry asked, “How’s your Hooper?” they were really asking about the size of a radio broadcast’s audience. You can find more information on each of these important components on our website, including information on listener research that is even more helpful, in-depth and actionable than what was done in the 1930’s.

At Finney Media, we love to work alongside you on your Hooper with heart connection, talent and story. Click here to read our next blog


Sources can be found HERE.

Blog Info

In our first installment of looking at the real, raw creative process, we discovered that Christian radio listeners liked the idea of the Thanksgiving piece but Abraham Lincoln’s words were just too big, too 19th Century, too hard to follow in 2018.

And, to complete the picture, the song we used, Cindy Morgan’s How Could I Ask For More, just didn’t move them, largely because it was unfamiliar. Or, at least didn’t in combination with Lincoln’s words.  It hasn’t been played for a long time at most stations.

Here’s our original script, basically Lincoln’s Thanksgiving Proclamation woven with the music.

The year was 1863 . . . the words from President Abraham Lincoln . . . “I invite my fellow-citizens in every part of the United States to set apart and observe the last Thursday of November as a Day of Thanksgiving and Prayer to our beneficent Father who dwelleth in the heavens. And I recommend to them that, while offering up the ascriptions justly due to Him for such singular deliverances and blessings, they do also, with humble penitence for our national perverseness and disobedience, commend to His tender care all those who have become widows, orphans, mourners, or sufferers, and fervently implore the interposition of the Almighty hand to heal the wounds of the nation, and to restore it, as soon as may be consistent with the Divine purposes, to the full enjoyment of peace, harmony, tranquility, and union.

Our next thought was to paraphrase Lincoln instead. Giving it a new vibe.

Here’s the new take.

Abraham Lincoln is one of our most loved and revered Presidents.  As the Civil War was raging, he took the time to issue a proclamation creating an annual day to pause and to give thanks.  It is the Thanksgiving Proclamation of 1863—and since that long ago time, we in the United States have set aside a day every November to lift up hearts of thankfulness.  Hearts that unite to remember our blessings, those we love and the freedoms we are privileged to share.  Lincoln’s character and his foresight is a witness to us yet today.  So this year, once again, may we give thanks with grateful hearts.

And here’s what the new piece sounds like with How Could I Ask For More.

What will our listener tell us about this variation?  What do you think?

MAP OUT YOUR COURSE
But seek ye first the kingdom of God, and his righteousness; and all these things shall be added unto you.~ Matthew 6:33

As Christians, our aim above all else, should be The Kingdom of God. We seek it above all things, and then all things will be added unto us. That’s because as Christian leaders, we are representatives of Christ. And, Christ is the headship of all.

What does that mean? The answer is more difficult than you think. It is diametrically opposed to much leadership advice you will ever hear anywhere, except one place … the Bible.

Here it goes. You have to remove yourself, your desires, your emotions and your attachment to certain plans from the navigational process. Only by emptying ourselves of all personal penchants can we truly love others as God intended, and lead them into everything God has for your company. This step usually takes awhile to get it right. The next step is even more difficult. Once you’ve emptied yourself, you show up, stand in place, a humble and empty vessel, and God does the rest.

TAKE STOCK

When taking stock of the people placed in your charge, you would do well to first examine the skills of the twelve disciples.  As a Christian broadcasting entity, the content you broadcast will help make disciples of both your team andyour listeners. They will, in turn, then spread the Gospel to all nations.

Let’s look at the disciples. Andrew and Peter were fishermen. James and John not only made fishing nets, they owned their own business. Matthew was a tax collector, otherwise known as a publican. At the time, a publican was despised by the people and considered a traitor. A tax collector’s money couldn’t even be tithed at the temple. Simon the Canaanite was a zealot. He was fiercely loyal to his faith and Israel. Thomas, Bartholomew (Nathanael), Philip, James (the son of Alphaeus), and Judas (Thaddaeus) were either tradesmen or fishermen, but the records don’t reveal anything specific. You’ll want to take note that Judas Iscariot, whom Jesus entrusted as treasurer, is the only disciple who had financial security issues.

A CREW OF EXCELLENCE

Okay … You’ve analyzed the strengths and weaknesses of your current crew. Maybe you’ve even had them take a survey or two. Most companies and ministries stop there. But that’s not even half of the equation. According to the Bible, the gifts₁ are important. But they are small, small things, compared to a “more excellent way”. Paul nearly negates the gifts in his letters to the Corinthians.

“But earnestly desire the greater gifts. And yet I show you a more excellent way.”
~ 1 Corinthians 12:31

The Bible doesn’t stop at the gifts, and neither should you. Paul goes on to say that there is a more “excellent way” to operate as a Christian.

Of course, the dividing line is LOVE. Since we can’t see or judge an employee’s heart, we look for the Fruit of the Spiritas evidence of God’s love. Love, joy, peace, patience, kindness, goodness, faithfulness, gentleness and self-control. The Bible says that if these are evident and increasing, they will keep a person from being ineffective in the Kingdom of God.  (2 Peter 1:5-9).

Bearing fruit is NOT the same as exercising gifts  (1 Corinthians 13:1).  Only those who humble themselves and become empty vessels can truly do the will of God  (2 Corinthians 4:7), (Matthew 7:21-23).

Pray and ask God to do His work in your life and in the life of your team.

 

Guest Blog by Dr. Paul Virts, Advocace 

Has your gift income plateaued or even dropped a bit? Or, is it still increasing but the year-to-year increases have dropped significantly? You may have talked to other leaders and concluded that donors give to too many ministries and are simply tapped out. 

So, is there evidence this is the likely culprit? Data from the latest Why Listen survey suggests this is not a significant problem. Be encouraged! 

In Finney Media’s Why Listen 2018 study, Christian radio donors were asked how many ministries, aside from their local churches, they gave to in the last year. Here is a summary of their responses:  

  • More than one-half (57%) of donors who give to other ministries say they donate to three or fewer ministries other than their local church.
  • More than three-quarters (81%) give to five or fewer ministries. 

I need to note that these data were for all radio ministries combined and that the number of ministries donors give to varies by station format.  

For a broader discussion of this topic by Advocace  read Want to know why your gift income has stopped growing? >> 

For more information on how you can be a ministry that donors are excited to give to—someone with deep heart impact and broad reach–contact Finney Media.

 

 

Thankful for You.

At Finney Media, we’re so thankful for you. Thankful that we get to work alongside hard-working, creative geniuses like you who are overwhelmed with life and work and yet still find the time to put together profound ways of communicating God’s Truth.

Episode 1: The Real Raw Creation Process (Oh, yes, this is a continuing series.)

The holiday focus on thankfulness got us thinking of a way to highlight how the holiday itself began. Using Abraham Lincoln’s original 1863 proclamation – yes he really did begin our Thanksgiving Day tradition while the Civil War was still raging – and combining it with Cindy Morgan’s How Could I Ask For More.

And, the first edit sounds like this:

We say first edit because we’re diving into ideas capitalizing on the speed of technology such as:

  1. Take a creative idea.
  2. Use it to create a first version and quite possibly a second version.
  3. Test it with listeners. A/B test it if we have two versions.
  4. Continue to edit and test until we’ve reached the point that listeners LOVE the piece.

Here’s the thing. We’ve now tested this audio piece with some listeners and here’s what we found.

  1. They love the idea of a sound piece about gratitude.
  2. They think there are too many big words in this one, hard to understand, and just too long.

This is a good thing.  Listener feedback points us to an improved version. It’s GREAT that they didn’t like elements of the first version.  This helps us learn how to craft the second! Stay tuned for the next version that we’ll reveal next week!

P.S.  This audio is not available for airing—it’s not ready to genuinely connect with a listener.