by Chuck Finney, President
The results are in! The 2026 Finney Media Nationwide Christmas Music Test is here—and it’s FREE!
Packed with fascinating findings from Christian music radio listeners, the test unwraps the songs and versions people love most or just aren’t that excited to hear.
Here’s a peek under the tree:
🎶 Sacred AND family favorites? Both bring plenty of cheer!
🎤 The original still rules. When listeners know a favorite, the familiar, original version often wins the day.
🕰️ Vintage is valuable! Newer isn’t always better. In fact, some older songs have aged like fine Christmas wine (or a really good fruitcake).
✨ New CCM Christmas originals? Some shine bright, while others are still waiting for their moment under the mistletoe.
Want to know what’s hot, what’s not, and what deserves another spin? Download the results of our Free Music Test, WHAT DRIVES CHRISTMAS LISTENING IN 2026: A STUDY OF LISTENER-FAVORITE CHRISTMAS SONGs, and unwrap the findings!
