by Chuck Finney, President
If CCM Radio were throwing a party, listeners have made it pretty clear which guests they would rather not see at the door.
Our research consistently uncovers five topics and attitudes that listeners don’t want—and frankly, don’t expect—from their favorite Christian stations.
Coming in at No. 5: Sarcasm. Apparently, “just kidding” doesn’t make everything funny.
No. 4: Hard News. Listeners aren’t necessarily anti-news. They just didn’t turn on CCM Radio to get another news briefing.
No. 3: Sports. Yes, people love sports. But there are plenty of places to get the score without turning the Christian music station into SportsCenter.
No. 2: Political Commentary. Red, blue, donkey, elephant…listeners would rather leave the whole zoo outside.
And the runaway No. 1: Hollywood/Pop Culture. Celebrities may dominate the headlines, but they don’t dominate the reasons listeners choose CCM Radio.
Bottom line: They came for spiritual encouragement—and music. Keep the rest out of the rotation.
But the fruit of the Spirit is love, joy, peace, forbearance (patience), kindness, goodness, faithfulness, gentleness and self-control. Against such things there is no law.
Galatians 5:22-23 NIV
