by Chuck Finney, President
If you’ve ever wondered why people keep tuning in to Contemporary Christian Music (CCM) radio, the 2025 Finney Media Why Listen Survey has the answers—and they’re music to our ears.
The top reason? It helps listeners feel closer to God. That’s a pretty incredible playlist perk.
Next, listeners say CCM Radio offers hope and encouragement, giving them a lift when life gets heavy.
Third, it’s all about positive, uplifting lyrics—because who couldn’t use more of those?
Coming in fourth, listeners appreciate that CCM Radio is family-friendly, making it easy to enjoy together without reaching for the skip button.
And rounding out the top five, people simply love the music—the artists, the melodies, and the sound itself.
The takeaway? CCM is doing far more than filling speakers. It’s strengthening faith, brightening days, bringing families together, and delivering songs people genuinely enjoy. That’s a greatest hits list worth celebrating!
