by Chuck Finney, President
The 2025 Finney Media Why Listen® Survey shows Christian podcast listening isn’t one-size-fits-all—it grows as Christian radio content gets deeper.
Among CCM listeners, 35 percent tuned into a Christian podcast during the last week, treating podcasts like a side dish to their music-driven routine.
Hybrid (Music & Teaching) listeners jump to 56 percent, happily mixing songs with substance and using podcasts to go a little deeper on their own time.
Teaching listeners lead the pack at 68 percent, where podcasts aren’t extra—they’re essential. For them, it’s all about digging in, learning more, and staying engaged.
In short: the more teaching-focused the listener, the more podcasts become part of their daily spiritual rhythm.
Coming in June: We dive deep into where Christian radio listeners access podcasts. Sneak Peak: It’s a YouTube world.
