by Jon Hull, Finney Media Fundraising Consultant
- Generosity DOES start in the heart. This is something that isn’t triggered by left-brain information alone. While good information is crucial — until it gets into a listener’s heart, it remains just that — information. That’s where creativity and listening to the voice of the Holy Spirit come into play.
- Believing in a station’s mission IS crucial. Everyone needs to understand why they are being asked to give. The concept of “helping us hit our numbers” no longer moves the needle like it used to. But, when listeners can see themselves as the ones who make the mission real in people’s lives, they are more prone to join your mission where they fit.
- Life change stories DO move people to action — especially when those stories are effectively told by people who sound “like them.” When I hear someone like me say (or describe) things I’ve said or seen, I feel a deeper invitation to add my name to the list.
- Urgency works — when it’s real. The “end” of something helps me see why I must act now. However, when the end feels manufactured (or is simply the latest in a series of ‘deadlines’) it no longer seems genuine. Urgent DOES work, but only when it’s real.
CONTACT US to talk about how we can come alongside to help you Grow Giving. You can find my contact information on our website.
