Finney Media Attendees: Chuck Finney, Vance Dillard, Jon Hull
NRB Talks: 2025 Finney Media Why Listen® Presentation
Wed, Feb 18, 2026 • 10:15am to 11:00am
Speaker: Chuck Finney, President
A nationwide Christian radio listener deep dive into why your listeners listen, why they give, and why they tune away. Do listeners want your station or program to be more Christ-focused? Yes! Finney Media conducted the 2025 Why Listen Study earlier this year. Join us for insights into your listener’s wants and receive Action Points you can take back to your ministry this coming week to Grow Audience.
NRB Talks: Radio Research Findings
Thurs, Feb 19, 2026 • 11:15am to 12:00pm
Speaker: Chuck Finney, President
Listening to your listener. It’s crucial to understanding how you’re going to communicate your ministry message clearly. Because her mind and heart are distracted and busy, her listening environment is noisy and she is almost always doing something else while listening. Understanding all of this can be daunting. And research is expensive. Research and Programming Expert Chuck Finney will walk you through ways of thinking about all of this . . . and some ways of discovering how to get into the mind of your listener in a more cost-effective way.
