Hybrid
| Rank/Denomination | % of Hybrid Respondents |
| 1. Baptist | 35% |
| 2. Non-denominational/Bible/Community Church | 30% |
| 3. Pentecostal | 7% |
| 4. Presbyterian | 7% |
| 5. Reformed | 6% |
Teaching
| Rank/Denomination | % of Teaching Respondents |
| 1. Baptist | 45% |
| 2. Non-denominational/Bible/Community Church | 33% |
| 3. Pentecostal | 7% |
| 4. Methodist | 4% |
| 5. Lutheran | 4% |
The 2025 Finney Media Why Listen® Survey includes almost 12,000 Christian radio listeners nationwide—almost 3,000 each from Teaching & Music (Hybrid) stations and 3,000 from Teaching stations and programs. And I’ll bet the denominations they identify with don’t surprise you. The top Five are dominated with Evangelical Protestant denominations (both formats show about 80% from Evangelical Protestant respondents).
What might surprise you is how different this top Five is from the actual denominational composition of the United States. According to the PEW RELIGIOUS LANDSCAPE STUDY from 2023-2024, 62 percent of Americans identify as Christian. Of that 62 percent, here are the Top Five Denominations:
| Rank/Denomination | % of the US Population |
| 1. Evangelical Protestant | 37% |
| 2. Catholic | 31% |
| 3. Mainline Protestant | 18% |
| 4. Historically Black Protestant | 8% |
| 5. Latter Day Saint (Mormon) | 3% |
Geography makes a huge difference in these nationwide population numbers (for example, Christians in Dallas-Fort Worth are 44 percent Evangelical Protestant vs. Chicago’s 17 percent), but it appears that there could be opportunity to help our stations and programs reach beyond the Evangelical Protestant core.
What are the ways, without compromising the bold Biblical message, that we might attract listeners from other Christian denominations to worship God through our stations the other six days of the week?
Coming in January: From the 2025 Why Listen Survey , The Top Five Marital Statuses represented among the respondents. Hint: Not all of your listeners are married!
