by Chuck Finney, President
I had a conversation with a good friend in radio recently. She said, “We do the standard 90 second talk breaks, like everyone.” It wasn’t the appropriate time to express a different opinion about the 90 second length of break.
But here, I’d like to offer another perspective.
At Finney Media, we do lots of work with LISTENER ADVISORY PANELS, groups of listeners invited by the ministry to give us feedback on what they hear. We are consistently surprised by what listeners tell us.
The inescapable surprise conclusion lately: Older listeners want short breaks. Younger listeners want shorter.
The listener is telling us it’s too long at lengths of over about 30 seconds. When we play breaks longer than that in those panels, the almost unanimous reaction is “too long.”
If you’re still doing talk breaks of 90 seconds or longer, she is most likely leaving while you’re talking. And not necessarily coming back.
If you want to be heard, if you want to Grow Audience, you gotta ruthlessly edit. Make it profound in a snack size package.
We can help with that. CONTACT US today and let’s see how we can help you step out of your comfort zone with proven research and Grow Audience.
