By: Rick Hall, Audience Growth Consultant
The Overwhelmed Listener
News alerts. Social media scrolls. Endless to-do lists and deadlines. Everyone—and everything—demands attention.
When listeners turn on your station, podcast, or program… what will they hear?
More noise? Or something different, something sacred?
They’re not searching for more content. They’re yearning for more peace. More purpose. More Jesus.
The World Is Loud. We Don’t Have to Be.
The 2025 Finney Media Why Listen® Survey revealed a clear message: Tone matters.
Listeners—especially in Christian formats—aren’t asking for breaking news, culture wars, or commentary on the latest crisis. They’re not here for hot takes. They’re here to breathe.
In a world that shouts, we have the privilege to whisper truth.
“When I turn you on, I can exhale.” “You bring peace to my day.” “You help me hear from God.”
This isn’t marketing language. This is spiritual formation happening through every break, every lyric, every intentional moment of stillness between the noise.
Are We Delivering Jesus, or Just Content?
Let’s be honest—Christian media can fall into the same trap as everything else: more words, more opinions, more “stuff.”
But our listeners are telling us—gently yet clearly—that they don’t need another megaphone.
In next month’s blog, I’ll walk you through more insights from the 2025 Finney Media Why Listen Survey® and give you more actionable ways you can cut through the noise in your listener’s world and deliver content that brings her more peace.
The results are in from the 2025 Finney Media Why Listen® Survey and we can’t wait to share what we’ve learned about your listeners this year! Join us for two opportunities to learn more and Grow Audience:
CMB Momentum 25 Breakout
Know Your Audience, Grow Your Audience
Speaker: Chuck Finney, President
Friday, May 30, 2025 • 4pm ET
Sapphire Falls Resort, Orlando, FL
Why Listen Results Webinar – Part I
Tuesday, June 10, 2025 – Noon CT/1PM ET
Speakers: Chuck Finney and Rick Hall
REGISTRATION NOW OPEN >>
