by Beth Bacall, Sr. Talent Coach
The writing of this article takes place before any election results are known—and this isintentional. By now, a new President has been elected, and with that comes a wide range of emotions. It’s important to acknowledge these feelings, but also to recognize that there is an ongoing conversation to be had with our listener: feelings versus facts. We navigate this daily when deciding which content will best encourage and uplift our listeners.
Political content often divides, and we may never fully understand the personal reasons behind someone’s support for any given politician—there are countless possibilities. But what we *do* know is why people tune in to Christian radio; they come to be encouraged and reminded of the hope and love of God.
Before the election, I encouraged on-air talent to share Bible verses that reaffirmed God’s promises to us, offering hope in knowing He is always making a way. Without directly addressing political matters, we can still comfort both the conscious and subconscious minds by gently, joyfully, and consistently presenting God’s promises.
For example:
“For I know the plans I have for you,” declares the Lord, “plans to prosper you and not to harm you, plans to give you hope and a future.” (Jeremiah 29:11 NIV)
“The Lord himself goes before you and will be with you; he will never leave you nor forsake you. Do not be afraid; do not be discouraged.” (Deuteronomy 31:8 NIV)
Alongside these verses, we share stories of God’s faithfulness to further inspire and reassure our listeners. Our music, messages, and your voices complete the mission we are called to carry out, every single day.
Keep up the great work—you are making a difference.
