The Finney Media Why Listen?® Survey has almost 15,000 respondents with over a million data points from three different formats: Music stations, Music/Teaching stations, and All-Teaching stations/programs.
There’s much discussion about focusing our radio stations on people beyond the nuclear family. In a snapshot from our 2023 nationwide survey, more friends are listening than just men and women who are married for the first time. Here are the Top Five Marital Statuses for CCM listeners ranked in our most recent nationwide survey:
Top Five Marital Statuses among CCM Listeners from the 2023 Why Listen Survey
| 1. Married First Time | 46% |
| 2. Re-married | 21% |
| 3. Divorced | 14% |
| 4. Single/Never Married | 10% |
| 5. Widowed | 8% |
Here’s a way to think about this: If you’re talking to your listener as if she is married for the first time, you’re talking to less than half of your listeners. And if you assume she is married for the first time more often, you’re still talking to only 7 in 10. One-third of the CCM listeners in the Finney Media Why Listen® Survey are not currently married.
We’re coming up on the holidays, and for many of your listeners, that means blended family craziness (35% are re-married or divorced) or some form of alone (almost 20% are never married or widowed). It’s time to empathize with how complicated it is and tailor breaks, transitions and the like accordingly.
Coming in December: The Top Five Reasons Listeners Give to your CCM Radio Station
