Why Listen® Brief Signup

More ways to Grow Audience

You have seen the research from the Finney Media Why Listen® Survey but are wondering: how does this apply to me and my station or program? Starting in 2024, we are excited to provide additional support to help you GROW AUDIENCE. Introducing the Why Listen Brief, quick tips delivered to your inbox twice a month to help you grow audience using data from the Finney Media Why Listen Survey! Fill out the form below to get started on increasing your reach in the New Year!

Sample:

Forty-nine percent of Christian Radio Superfans say they are very or somewhat likely to leave or tune away when we talk about a topic they are not interested in.
We don’t want them to leave do we? What they care about is connecting to God and loving family, not pop culture, politics, or sports. Keep their high interest topics on your morning show, middays, afternoons and all the hours in between. And they will come and stay.