Increase your ministry impact for the cost of only a little of your time
It’s mid-year. A great time to be thinking about the second half of the year and ways to increase your ministry impact for little or no cost and just a few hours of your time.
Let me give you an example to illustrate:
Here at Finney Media, we’re often involved with A-to-Z CCM Music Library Reviews. The kind where we’re discussing Titles and Artists and what rotations to put them in. Typically, we’ll ask our client friends to alphabetize their Titles. They’ll be looking at their A-to-Z library while we’re reviewing a separate A-to-Z list with nationwide spins. And we won’t be far into the songs beginning with A before we bring up a title that our client should consider playing.
Not because the title is old or slow or some other programming objection. But because it just got overlooked. Somewhere along the way, they stopped playing it and never put it back in.
By the time we get to Z, it’s likely we’ll have come across two dozen or more titles they should be playing.
I ran a nine-day monitor of eleven randomly selected major, large and medium market stations and then picked three stations randomly. Looking at the past three years, here are three high testing songs that each of those three markets are not playing:
Station A
Into The Sea/Tasha Layton 2020
The Blessing/Kari Jobe 2020
There Was Jesus/Zach Williams 2019
Station B
Child Of Love/We The Kingdom 2020
The Father’s House/Cory Asbury 2020
Keep Me In The Moment/Jeremy Camp 2020
Station C
Miracles/Colton Dixon 2020
Scars/I Am They 2018
Rescue/Lauren Daigle 2018
It’s possible they have low testing data on these songs. Or, it’s possible they’ve made a programming decision to not play them. But it more often seems songs like this just slipped through the cracks. High testing, often positive mood, often high energy songs that somehow ended up in Hold.
How can you increase your ministry impact for the cost of only a little of your time? Do an audit of your music library and review your library against a monitor of other CCM stations. It’ll take no more than a couple hours. Do it this summer before the chaos of fall and/or fundraising season is upon you.
And bring back those songs your listener loves!
We’re ready to assist if you would like help with an audit like this. Reach us at info@finneymedia.com.
