RADIO RESEARCH HISTORY

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HTTPS://EN.WIKIPEDIA.ORG/WIKI/C._E._HOOPER
HTTP://WWW.RADIORERUNS.COM/1945_1952.HTML
HTTP://WWW.AMERICANRADIOHISTORY.COM/EARLY_RATINGS_MASTER_PAGE.HTMHTTP://WWW.DAVIDGLEASON.COM/INDEX.HTMHTTP://WWW.JIMRAMSBURG.COM/RANKINGS-OVER-RATINGS.HTML

Cited References
Webster, James; Phalen, Patricia & Lichty, Lawrence (2013). Ratings Analysis: Audience Measurement and Analytics. Routledge. pp. 22–25. ISBN 978-1-136-28213-3.

Blanchard, Margaret A. (2013). History of the Mass Media in the United States: An Encyclopedia. Routledge. pp. 49–50. ISBN 978-1-135-91742-5.

Bird, William (July 1987). “Audience Ratings: Radio, Television, Cable”. Technology and Culture 28 (3): 705.

Cox, Jim (2008). Sold on Radio: Advertisers in the Golden Age of Broadcasting. McFarland. p. 46. ISBN 978-0-7864-5176-0.

Midgley, Ned (2008). The Advertising and Business Side of Radio. Wildside Press LLC. pp. 164–168. ISBN 978-1-4344-7176-5.

Fordan, Robert C. (1998). Godfrey, Donald G.; Leigh, Frederic A., eds. Historical Dictionary of American Radio. Greenwood. p. 109. ISBN 978-0-313-29636-9.

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