The History of TESTING MUSIC ONLINE
Chuck here. Rewind the clock to 1987. I was the Program Director of a secular contemporary hit radio (CHR) radio station in Market no. 97 in Lansing, Michigan. We were the only radio station in town testing our music library on a regular basis, only because music testing hadn’t yet gained widespread acceptance and understanding.
And it was helping us explode our numbers to a 27 Share 12+ in what is now Nielsen. No kidding, this was huge reach for a station in that size market even then, much of it due to us paying attention to playing songs the listeners loved.
Why do online testing now?
Here’s why I tell you that story. It’s 2021. And with secular station budget cuts, if you test your library this year, you may be the only station in town testing!
It’s always been a great idea to ask your listeners about your music to build your listenership. But now, with perhaps no one else asking, you may never have a bigger opportunity to grow your ministry impact by testing.
And with lockdowns making auditorium testing and the accompanying contact tracing that goes with it just not something any of us wants to go near, it’s time to consider online library testing.
We’ve now successfully completed numerous online representative sample tests and can tell you this: It works! Especially now that listeners of older ages have become more comfortable in the lockdown being online for everything.
It’s early in the year. You still have time to plan to seize the opportunity to grow your ministry impact with online library testing even if you had not considered it before.
We’re here to answer your questions about online library testing. Contact me today to get started.
*Photo by Startup Stock Photos from PEXELS
