Each year, all year, we survey Christian music radio listeners across the United States to discover where their heads and hearts are in relation to what we put on the radio. A lot of what we ask about isn’t about the songs but what happens between the songs. And, it’s enlightening what we learn.
We ask about topics you might hear on morning shows and how interested a listener might be in those topics.
This month we’ll reveal the lowest ranked morning show topics. Next month, the ones that ranked at the top of the list. We encourage you to focus less on the Lowest Five and more on the Top Five and have a happier 2021!
Five of the Lowest Ranked Morning Show Topics
Here are Five of the Lowest Ranked Morning Show Topics (rated on a 1-5 scale):
| The latest update on the weather | 4.0 |
| The latest on COVID | 3.4 |
| Sports Updates | 2.1 |
| Hollywood Updates | 2.0 |
| The latest on the President’s tweets | 1.9 |
A Look Closer
Let’s discuss the bottom three first. Over and over, we see Christian music radio listeners tell us they neither want nor expect 1. Politics, 2. Pop culture/Hollywood, or 3. Sports from their Christian music radio station. That was echoed again this year. All of this research was conducted prior to President Trump’s Twitter account being deactivated. The numbers on these three areas consistently show up so much lower than any other areas. It’s worth considering simply leaving them completely out of the content mix unless something extraordinary happened in your town.
As to no.4, the latest on COVID, we were asking about it when it was topic no.1 in the news on a daily basis. At 3.4, that’s just lukewarm among our listeners. Almost as if they are saying, “it’s reality, but please only if there’s some good news”.
And, then there’s the weather. It’s not that the weather ranking at 4.0 is a terrible score. 4.0 out of 5 is pretty good. But, we’ve watched the weather go from the top of the list over the years to now the lower part of the middle. The weather matters, but it appears most people know they can check their phones to get it now.
Next month we’ll focus on the top five, where you’ll want to focus your energy and creativity.
Want to compare this year’s results with what we found two years ago? Check out 2019’S FIVE LOWEST RANKING MORNING SHOW TOPICS.
