Profiling the story of your listener among your team has always been a good idea. But, maybe no more important than right now.
Allow me to explain.
Putting together a profile of your listener, with a name, pictures, with more than just age, occupation, description of her family, and what kind of car she drives, has always been a good idea.
Now, add to it details of her story today – her joys, her pain, her beliefs, her challenges, her wounds, her friends, her lack of time . . . and sleep . . . and help.
Total in the fundamental life changes that we’re just now walking into as we come out of lockdown combined with our high-stress times and you’re dealing with a whole new normal.
Giving your team a thorough understanding of who she is will help them better meet her where she is.
Which means now is the time to re-do your listener profile! Or, if you’ve never done one, now is the time!
We at Finney Media can help. In one, half-day intensive session, Chuck will help you and your team put together your post-lockdown radio market Listener Profile customized for your radio ministry. Complete with a written, confidential follow-up report to distribute among your team.
For more information on this unique and limited time offer, visit our TARGET LISTENER OFFER page.
