“A mist in the pulpit is a fog in the pew.” Haddon W. Robinson, a preacher and teacher of the last century reflected. He said, “For preachers, clarity is a moral matter. It is a matter of life and death.” Robinson may have lived some time ago but his comments ring with truth.
Your listener. To know, to understand, to connect.
It’s more she than he, and she has several messages for you. She becomes even more interested in spiritual content as she moves through the stages of life. And there are several areas where the differences she has with men are notable.
Read more about these desires of her heart in Finney Media’s most recent white paper, “What Women Want from You, Christian Radio!” You can download and print a low-ink version HERE
See our press release about this just-released paper HERE.
Clarity in goal and content is your passport to getting, keeping and growing your audience. Do you understand the face and heart of your listener? Do you speak clearly in language that is understandable? Is the message concise – just long enough?
Haddon W. Robinson, again: “… the highest priority should be placed on clarity. What advantage is there in speech that does not lead to understanding?” Click here to read our next blog
Here’s help in that mission. Download HERE
