Survey 2018

Finney Media Why LIsten

The Finney Media Why Listen® Survey returns in January 2018.  There’s still time to sign up.  


We recommend signing up as soon as possible; survey collection begins in January, but will continue through March.  Last time, participants used the data with their sponsorship efforts, with Board reports, team updates, and most importantly–in adjusting on-air sound.

More details and registration here.

This national survey will expand on our previous research, giving Christian radio stations and ministries of all formats the chance to dig even deeper into what makes your audience come back for more.  Chuck comments and explains in this audio reflection.

In 2016, the Finney Media Why Listen?® survey included 23,494 participants from the United States and Canada and asked questions regarding demographics, church affiliations, spiritual disciplines, as well as reasons listeners listen, tune away, give, don’t give, and more.

The 2018 Why Listen?® survey will dig even deeper, letting you pinpoint areas your station or ministry excels and where you have an opportunity for growth, covering spiritual growth, giving reasons and listener preferences in topics. Your participation provides you with the final nationwide report, your format report, as well as a custom report on your listeners who participated in the study.

Registration is ongoing. For more details and registration, click here.