Thankful for You.
At Finney Media, we’re so thankful for you. Thankful that we get to work alongside hard-working, creative geniuses like you who are overwhelmed with life and work and yet still find the time to put together profound ways of communicating God’s Truth.
Episode 1: The Real Raw Creation Process (Oh, yes, this is a continuing series.)
The holiday focus on thankfulness got us thinking of a way to highlight how the holiday itself began. Using Abraham Lincoln’s original 1863 proclamation – yes he really did begin our Thanksgiving Day tradition while the Civil War was still raging – and combining it with Cindy Morgan’s How Could I Ask For More.
And, the first edit sounds like this:
We say first edit because we’re diving into ideas capitalizing on the speed of technology such as:
- Take a creative idea.
- Use it to create a first version and quite possibly a second version.
- Test it with listeners. A/B test it if we have two versions.
- Continue to edit and test until we’ve reached the point that listeners LOVE the piece.
Here’s the thing. We’ve now tested this audio piece with some listeners and here’s what we found.
- They love the idea of a sound piece about gratitude.
- They think there are too many big words in this one, hard to understand, and just too long.
This is a good thing. Listener feedback points us to an improved version. It’s GREAT that they didn’t like elements of the first version. This helps us learn how to craft the second! Stay tuned for the next version that we’ll reveal next week!
P.S. This audio is not available for airing—it’s not ready to genuinely connect with a listener.
