Christian Music Broadcasters, National Religious Broadcasters and Advocace encourage participation in THE Finney Media WHY LISTEN?: “Deepening and Expanding the Christian-Formatted Message” Nationwide Research Project
Dallas, January 25, 2016: Finney Media President Chuck Finney today announced that Finney Media Research, in cooperation with Christian Music Broadcasters, National Religious Broadcasters and Advocace will engage in a national research project that will unearth ways to expand and enrich ministry messages. The survey will discover how listeners interact with Christian radio, their expectations for content and what causes them to light up and take a step in the direction of Jesus. It will explore what compelled the first financial gift and how the station can encourage the listener to continue giving.
The research, to be conducted late Spring 2016, is open to all Christian stations, both music formatted and teaching or any combination including Christian ministries working in these media spaces. There will be national results plus station or ministry specific results available for participating entities. Stations and ministries will have the opportunity to commit to participate between now and April 18. Signup details are available at finneymedia.com/research.
Finney says, “Christian radio’s reach the last few years has exploded to new heights. We, and a lot of our friends in Christian radio, are curious to find out why. Why listen to Christian radio? We look forward to working with stations and ministries across the country to find the answers.”
Finney Media Research has been impacting the Christian Radio for nearly seven years, helping clients obtain deeper impact and broader audiences through representative sample music research, focus groups, and perceptual studies.
For more information, contact Chuck Finney and see finneymedia.com/research
*Updated October 2016
