Research

Do you know who your listeners, viewers or readers are? Do you know what they’re hoping to hear or see when they tune in to your station or program? What about your potential listeners or viewers? Do you know what they think of you? Or, what you could do to turn them from potential to loyal, regular, won’t-miss-that-show-for-anything people?

Unless you’re a mind-reader or your audience is all close family and friends (in which case, let’s talk about expanding your circle of influence!), the only way for you to answer YES to these questions is by doing some research. Contact us

But, do you really need to know the answers? If this is your question, think about this: if a listener or viewer doesn’t get what she’s looking for when she comes to you, she’ll tune away or turn off completely. So, what’s the best way to find out what she’s looking for? Ask her! And, a one-size-fits-all generic market research approach isn’t enough. You have a unique set of listeners with unique needs and tastes.

Let us help you use research to take the guesswork out of:

Determining how long to talk, what to edit, what to keep.
Which programs, voices, production elements cause your listener to “lean in” and which cause them to “lean away”.
Finding what song selections will build your listenership.
Discovering which topics rate highest in generating a deep-impact heart connection with your audience.

Finney Media has decades of research experience. It would be our honor to partner with you. Whether you’ve done research in the past or are just beginning, we’re ready to come alongside you and work at the level you’re ready for.

Here are some of the ways we can help:

Listener Advisory Panels. Handpicked audience members or potential members get candid in a controlled setting, telling the facilitator what they really think. It’s often surprising . . . and actionable.
Perceptual studies. A representative sample of audience members or potential members get candid in an online setting. This provides a way to test the surprises found in a Focus Group.
Online music testing. The latest and best way to discover what really resonates with listeners. When and how did music research begin? Additional resources: READ our article on Listener Research. View a SAMPLE of a Finney Media Music Test Result with Totals and Breakouts. READ our article on Music Library Testing.
Why Listen? National Survey. In 2016 and 2018, Finney Media surveyed over 45,000 respondents from stations all over the country to get an in-depth picture of why listeners listen to Christian radio. Find resources from the results on our Why Listen page.
Finney’s Fast Five. A monthly release that brings you a snapshot of questions of interest polled from actual listeners. Read past articles in our FAST FIVE section.