Media Contact: Chuck Finney (214) 676-7713 || chuck@finneymedia.com || finneymedia.com
FOR IMMEDIATE RELEASE
Southlake, TX (June 26, 2018) – What is the new number one reason listeners to Christian- formatted radio stations tune in? “Christian radio listeners continue to surprise us with what they are really after,” says Finney Media President Chuck Finney. “This year we included in our survey “I want to worship God throughout the day” as a reason—and it struck a chord in a major way. This is the number one reason across all Christian formatted radio why peopletune in.”
This second Finney Media Why Listen?® 2018 listener feedback survey had 26,800 respondents from Christian-formatted radio. Not only did the survey reveal the #1 reason to listen, but other key headlines, and a new measure for engagement, the FindexTM.
Headlines revealed this week in a web event are:
- She believes you help her grow spiritually.
- In-car listening still dominates; Online, particularly for Teaching, grows.
- Big tuneout: negative, angry, judgmental; Even more so now.
- Surprise #1 Reason – It helps her worship God throughout the day – 87%.
The Findex™ provides a compilation of Listener interest + Spiritual Connection + Personal Recommendation. For the Total Christian Format, the Findex is 56 out of 100.
Finney summed up reaction to the released data this way: “Owners, Managers, Program Directors and announcers will want to respond to these findings by providing additional emphasis on spiritual connection that is boldly Biblical while being widely accessible. The listener’s expectation, when met, creates opportunity for genuine spiritual growth for them andan expanding audience for the station or ministry.”
The Finney Media Why Listen?® Survey is a unique tool that began in 2016, delving into why listeners listen to and why they give to Christian-formatted radio stations and programs.
About Finney Media: Finney Media Research has been impacting Christian formats for nine years, helping clients obtain deeper impact and expanded audiences through listener research and consultation. Founder and President Chuck Finney has spent his career in radio, helping stations grow and better relate to their audiences through in-depth research and heart connection. For more information, contact Chuck Finney at 214-676-7713 or visit finneymedia.com.
